Top 4 Google AdWords Management Agency in India [2019 Updated]

Top 4 Google AdWords Management Agency in India [2019 Updated]

Top Google AdWords Agencies In India:

Google AdWords drives the potential to deliver targeted traffic and it requires a technical know-how for doing it in the right way. Even the marketing experts can make mistakes on entering a new market or while selling a new product with the help of Google Ads. Hiring a Google Ads agency is a good fit for the businesses rather than having an in-house PPC management. Expert PPC analysts are needed for reviewing each potential aspect of your account and they will always strive to look for various improvements in the ad copies or landing page of your website.

If you ever think of setting up Google AdWords account on your own, don’t ever step into this foolish decision. Professional AdWords managers charge fees for a reason for it is not that easy as it seems to you. It requires time for constant update of ads and keywords hence needs constant monitoring and optimisation of the campaigns. An agency can do this while you can be busy with running your business. Agencies do this every day so they are efficient in building and running campaigns as well optimising them. Moreover, agency professionals are experienced and certified in comparison to your knowledge about Google ads management.

Also, while having an in-house PPC management team, it can take you several months together to actually understand Google AdWords completely, and if you fail to learn its operations in the right way, it is evident that you will land up making mistakes that would cost you a fortune.

One of the commonest misconceptions about Google AdWords is that the greater the money spent, the more influence it will have on your business. But the truth is Google AdWords is more a playing field with marketing strategies and this is not realised by the new advertisers. So, businesses choose to outsource Google ads management and this is a wise step for your business, even if it small or medium size.

Average costs for Google Ads management:

The requirements for each of the companies differ and this is why there can be no fixed limits for expenses for a business. Most of the digital marketing agencies do not have a standard price for their services, the rates depend according to the service chosen by the client and on the monthly expenditure limit on ads.

The maximum limit is $5000 for Google Partner marketing agencies with the services included according to the price quote. And there are also companies that charge lower rates but on a monthly basis depending upon the services provided. Also, there are marketing agencies which work on a percentage basis of the total monthly ad budget and the percentage also varies depending on the requirement of the services rendered.

Our country at present has an ocean of opportunities and there is no scarcity of marketing agencies but finding the right one is the most important and really a daunting task for you. But we help you find the right one for your business, of course with necessary information, fees structure and company details as reasons for choosing them. If you are searching for a pocket friendly but effective AdWords agency, we would definitely recommend ourselves with a profound knowledge and experience in Google AdWords and digital marketing for PPC management is all we do. We offer budget friendly rates for the management and optimisation of your Google Ads account. Not we, but customer feedbacks and AdWords results always speak for us.

There are several digital marketing agencies in India but there are very few, literally not even a handful those who solely focus on PPC (pay per click) management. Those who provide all marketing solutions cannot keep their expertise on all aspects of marketing and their focus gets divided that makes the services ordinary. But companies that only focus on pay per click services can keep their all their attention and dedication to your business account and make you stand out from the competitors.

Let us look at the 4 main Google AdWords agencies that can make you win:

#1. White Digital

They are a dedicated PPC agency or Google AdWords company helping brand to attain potential results from Google Ads. White Digital has achieved the title as one of the topmost rank holders in India. It has won several awards and also grabbed the Google Premier Partner badge. They serve businesses and focus on digital advertising completely. They have certified professionals in their team with an expertise knowledge in Google AdWords to run profitable PPC campaigns.

Website URL: https://www.whitedigital.in/

Services: Search Advertising, Display Advertising, Web development, SEO, E-commerce, Consulting, etc.

Team size: 150

Monthly Fee: Starting at $350

Google Partner: Yes 


  1. Team Size matters: However greater you may increase the marketing activities; you know that the agency will be able to handle the pressure because of the team behind it. The bigger the team, they will handle your problems with their team power.
  2. Consultation calls: – With the bigger AdWords agencies, consultations and discussions happen at specific intervals, likewise, once in a fortnight or on monthly basis. These consultations can help you deal with your business.


  1. Divided attention: You won’t be the only client of big companies like White Digital so your work will not get proper attention. So, you may not get the level of services you deserve from the agency as you wish to get. But this depend on agency to agency. 
  2. Expensive: digital marketing agencies can be expensive especially the big names like White Digital and they will be engaged for a period time, usually on a contractual basis such as monthly or quarterly basis. So you may have additional expenses.


#2. Oxedent

As evident by the name, we provide oxygen to your campaigns and make your business breathe success. Our primary and only aim is PPC-for it is all we do. We design our bespoke campaign strategies to cater to the requirements of our clients depending on the market situations. We provide pay per click services involving every aspect of PPC such as market research, competitor research, audience estimates, conversion calculations, etc. Our team of PPC experts will help you with efficient Google Ads campaigns and our advertising services can reward you with several opportunities. We help you to bring instant traffic on your website as well as deliver you increased revenues. We are keen to address the ball for effective PPC management of your business and help you make a sound investment in Google Ads.

Website URL: https://www.oxedent.com/

Services: Google Adwords, Search ads, Display Advertising, Paid Search, Google Shopping, Facebook Ads, Google Analytics, Local PPC and much more. PPC Management is all they do. 

Team size: 11

Monthly Fee: Starting at $150

Google partner: Yes check here

Google Partner Badge


  1. Budget friendly: When you have a small or medium budget for your ad spends, then you should opt for the average Google ads agency like Oxedent for whom your budgets will not matter and the efforts and dedication will be the same whatever be the budget.
  2. Cater to all kinds of businesses: We work for businesses of all sizes- be it small or medium size so you don’t need to worry about your company size.
  3. Call anytime: But with small PPC agencies like Oxedent, consultation calls can be on any time of the day or on any day. Whenever, you have a query or face a problem with your account, we are just a call away.


  1. Limitations: Agencies can be limited to only what they see online. But again, if you give them the access to your customer feedbacks and reviews, then the performance can be much better and trust will no more be an issue.
  2. Agency structure and size: The small structured agencies might be less nimble in terms of response and deliverables. But again, Oxedent is an exception. We always deliver our work on time, actually before the timeline with our efficient team and responsible employees.


#3. PPC Position

PPC Position have their dedicated Google Adwords certified team and years of experience in SEO and Google ads management. Their digital marketing strategies have served thousands of businesses. They offer ROI driven marketing strategies and focus on the increase of visitor performances for any business. The company helps you to gain profitable clicks through Google, Bing, Yahoo, social media, etc. and help you to increase in leads, site traffic, generation of sales, etc.

Website URL: http://www.ppcposition.com/

Services: Local PPC, national PPC, SEO, SEM, etc.

Team size: 50

Monthly Management Fee: Starting at $250

Google Partner: No


  1. More time to understand the brand: – Small AdWords agencies invest a lot more time to understand your brand and the business type unlike the established or big PPC agencies. But smaller companies invest their time and energy in finding the right keywords and sorting target locations and get the right tone for your business. They become familiar with your brand.
  2. Availability: We are available 24/7, ready to support and guide you with any of your queries in all time zones. So, hiring an agency means you can get any time support that is not available if you have an in-house PPC managing team.


  1. Budget size: since it is a big PPC agency it works for bigger budgets and they are least interested for the small budget types.
  2. Company size matters: this might be a problem with the PPC agencies like PPC Position for they would not work for the small sized companies for their goals are high and expenses are high too. So, we recommend you should avoid choosing the big fishes and choose an average Google AdWords agency who can bring out the best results for your company.


#4. Marketing Masala

They are one of the pioneering growth hacking and digital marketing agencies based in India working with start-up businesses, small and medium sized as well as well-established big companies across continents. Conversion rate optimisation and lead generation are their areas of excellence. Their range of companies vary from early stage start-ups to well recognised multinational firms.

They have strong marketing professionals and digital advertising experts with data driven growth marketers and user acquisition strategies. Their methods involve development of marketing experiments and authentication or discarding of them wherever possible.

Website URL: https://www.marketingmasala.com/

Services: Digital advertising, lead generation, inbound marketing, growth hacking, social media marketing, Consulting, SEO, etc.

Team size: 09

Monthly Management Fee: Starting at $250

Google partner- No


  1. Control system: A digital marketing agency has an entire team of experienced professionals with the proper training and expertise for providing quality marketing materials to the client companies.
  2. Graphics team for display advertising: Google AdWords agencies have in-house graphic designing teams so when a business advertises through display campaigns, a graphic designer team is required and the agency can provide these services also along with the PPC management.


  1. Understanding your business: The company will find it difficult to actually understand the business and execute the vision just the way you want it to be.
  2. Number of account managers: The number of certified account managers depend upon the number of employees in the agency. There might be 2-3 account managers in the small PPC agencies and greater in the bigger establishments. But again, numbers don’t matter, the dedication and proper understanding is what is most important.


Not sure which one to go with?


Go for Google Partner agencies only

Why? Most of the companies prefer working with Google Partner agencies for the management of their PPC campaigns and this is beyond mandatory because Google partner agencies gain the expertise for PPC success. Google partner agencies also have a Google certification badge displayed on their website that is a symbol of authenticity and these Google AdWords agencies can help you with effective social media presence of your brand.

Google partner status that an agency has been successfully demonstrating Google Ads skills and expertise and has been able to meet the Google ad spend requirements with the adequate delivery of client revenue growth which in turn means the agency has a pretty good number of clients with successful PPC campaigns. The AdWords company have also grown its client base and the prestigious Google Partner status provide the agency an access to a number of benefits such as various marketing materials and the partner badge.

Google Partner badge shows that your company has achieved recognition from Google. The following criteria matters to be a Google Partner agency: –

  • The agency needs to spend at least $10,000 or any equivalent local currency as the total Google spend for the 90 calendar days
  • The company should meet client revenue growth and maintain client retention
  • The agency needs to meet the performance demands through delivering high ad revenues and also by the overall growth in revenue
  • The customer base also matters like the growth of advertisers

You need to pick your poison!

We are obviously advocating for working with PPC agencies and specifically Oxedent when it is regarding your ads and building an effective Google ads campaigns for the clients.

Even then some companies prefer to hire an in-house marketing management team for they believe that suits them. But you should make sure to decide the right thing for your business after weighing the pros and cons for both of them. Think and choose what’s best for your brand.

Article by Biplab Poddar

Biplab is the Founder/CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped more than 200 businesses launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their Ad spend.

Author: Biplab Poddar
Biplab is the Founder/CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped more than 200 businesses launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their Ad spend.

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