Google display ads sizes

Most Popular Google Display Ads size (Top 10) with example [2021 Updated]

Updated on November 21st, 2022 at 06:46 am

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Most Common Google Display Ad Sizes (Top 10):

  • Square: 250×250
  • Half Page: 300×600
  • Large Rectangle: 336×280
  • Leaderboard: 728 × 90
  • Small Square: 200 × 200
  • Banner: 468 × 60
  • Inline Rectangle: 300 × 250
  • Skyscraper: 120 × 600
  • Wide Skyscraper: 160 × 600
  • Large Leaderboard: 970 × 90

The ultimate guide For The Google Display Ads Sizes:

It is quite obvious that anyone who is spending money on ads will make it sure that he is having the best returns. But many of the advertisers using the Google display network face certain problems while selecting the Google ad which they are willing to use. We all are aware of the fact that everyone is allowed to advertise their websites or blogs, apps, and even videos on Google which can be used while searching the search engine page results. Google also allows us to display ads in the form of text, images, videos, GIFs, etc. However, among all formats, image ads are the first to get the most impressive.

If you have ventured into some online advertising for your company, Google AdWords will be used in most cases.  And if you are using Google AdWords you have to have a solid understanding of the proper size of the banner sizes which you will be using for your company. AdWords offer the advertisers different options for using Images Ads which has proved to be an excellent way for drawing the audience’s attraction towards your product or services through the Google display network websites and several applications.

Supported Google Display Ads Formats:

Image FormatsGIF, JPG, PNG
HTML5 FormatsZIP containing HTML and optionally CSS, JS, GIF, PNG, JPG, JPEG, SVG (Responsive or standard)
AMPHTML FormatsZIP containing 1 HTML document and up to 39 media assets.
Max. size150 KB

There are over 10 different sizes as well as dimensions so you may be confused about which sizes are to be considered for running the ads. Whether you should stick to the leader boards or the larger rectangle banner ads or you should try out the new skyscraper forms for something new- that is a big question.

So, to help you out with this and to make you understand about the various ad size and dimensions for the Google ads, we have laid out a complete guide with all the ad sizes of Google. Here you can learn and get ideas of each and every Google display ad size right from the most popular ones used as dimensions to the exotics. You can have a complete look at the sizes that are used in the maximum ad inventories and the sizes preferred by the publishers.

Common Google Display Ads Example (Top 10):

1. Square: 250×250


2. Half Page: 300×600


3.Large Rectangle: 336×280


4. Leaderboard: 728 × 90


5. Small Square: 200 × 200


6. Banner: 468 × 60


7. Inline Rectangle: 300 × 250


8. Skyscraper: 120 × 600


9.Wide Skyscraper: 160 × 600


10.Large leaderboard: 970 × 90 


Square and rectangle

200 × 200Small Square
240 × 400Vertical Rectangle
250 × 250Square
250 × 360Triple Widescreen
300 × 250Inline Rectangle
336 × 280Large Rectangle
580 × 400Netboard


468 × 60Banner
728 × 90Leaderboard
930 × 180Top Banner
970 × 90Large Leaderboard
970 × 250Billboard
980 × 120Panorama


120 × 600Skyscraper
160 × 600Wide Skyscraper
300 × 600Half-page
300 × 1050Portrait


300 × 50Mobile Banner
320 × 50Mobile Banner
320 × 100Large Mobile Banner

Responsive Display Ads Sizes and Formats:


Landscape (1.91:1): 1200 × 628 (min required: 600 × 314, max file size: 5120KB)

responsive display ads

Square: 1200 × 1200 (min required: 300 × 300, max file size: 5120KB)

google ads


Landscape (4:1): 1200 × 300 (min required: 512 × 128, max file size: 5120KB)


Square: 1200 × 1200 (min required: 128 × 128, max file size: 5120KB)


Note: Adding only a landscape logo can limit your reach and isn’t recommended.

Do You Know About Responsive Display Ads?

Responsive Ads is now the default ad type on Google Display Network (GDN). This is not only time saving but also provide a wider reach to your advertisement.

The introduction of Responsive display Ads has gifted new lives to designers. Bygone are the days when the designers created 15-20 images to fit every size on the web page.

Benefits of Responsive Display Ads

responsive display ads

1. Easy Setup

Set up of Responsive Display ad is as simple as a pie. No designer is needed. Yes, you heard that right. Google Ads interface allows you to scan your website as well as automatically fetch images that will act as Responsive Display Ads.

2. Reach

Responsive Display Ads allow you a wider reach as it is suitable for users to check on various placements.

3. Cost-effective

With the help of machine learning, you need not manage a huge portfolio of media for landing different ad slots. This helps to save your budget and allow you to spend less money on your account management and lesser on asset production.

4. Optimization

  1. Placements: reviewing of placements on periodic intervals should be the key factor here. It would be a wise decision to review ad placements on a weekly basis and conduct the elimination of the least performing websites and apps monitored for a certain period of time.
  2. Frequency cap: you should adopt the frequency cap for 3-5 to limit the number of same users seeing your ad in a single day and in order to prevent ad fatigue.

Want to improve the ad performance for your Responsive Display Ads?

Here are a couple of tips on how you can improve the performance of your Google Responsive Ads:

1. Using close-up images

Several display ads formats are usually small and when users browse them on their mobile phones, it is somewhat important that your creative assets are visible up close and personal.

For example, here is an example of a close up picture zoomed out that looks like this:


Now, let’s compare the above image to this close-up picture:


Now, let us decide which one will you engage with more?

Definitely, not the first image. You need to use a magnifying glass to see it properly while browsing.

The second image gives a clearer visual to the user.

Mobile screen sizes are smaller for maximum people and on top of that if you zoom out the images trying to capture too much can actually divert your attraction from the original impact of the image.

The smaller pictures cannot be quite seen by users. As the creative assets are your biggest USPs or selling points, they are the ones that help to hook your users. So you should invest enough time and money to get the right shots, images, and logos clearer and impactful so that people can be able to see them.

2. Be careful of Headline & Description

In terms of responsive ads, you have plenty of room to write until the point comes when you can’t write any more. Headlines and descriptions can be customized with large number of characters.


But you need to be aware of the different text sections and their interaction with each other as Google will make multiple combinations in order to form ads for the advertisers.

Headlines will always be present on your ads and this implies that you will not be able to see the image or description. Hence, the headlines are the most important factors after the addition of your visual assets. So you need to put the utmost effort and spend enough time into crafting compelling ad headlines to get people to click on your ads.

But it depends on the ad slot you get and headlines can be shown even without the description. You can create compelling ad headlines that should also tell the visitors all that you want to say to your audience in 30-90 characters.

Long headlines and descriptions can get cut off depending on the ad slots you get and hence you should be sure that you be the early ones to get the best ad placement. All this done, the maximum and first and foremost focus should be on the most compelling ad headlines. Secondly, tweak the descriptions to make sure that you save the best one for the first half of the text. The end of the text can get cut off but your ad won’t be affected.

In case you opt for display advertisement as one of the strategies in your digital marketing and campaign, then you must be aware of the fact that which display banner would perform well and which will not do it up to the mark. We bring to you the most effective as well as successful banner sizes for your display ads to get you more ad impression shares as well as you can achieve a food number of CTR (clicks through rate). So be smart marketers and focus on these banner sizes and we shall take you down the lane!

3. What is Impression on Google Ads?

It is the number of times the visitor views the ad once. It, however, does not matter whether the ad gets clicked or not. The only thing counted will be each time the ad gets triggered or fetched and this frequency is called Impression.

4. What is Impression Share on Google Ads?

Impression share, on the other hand, is the number of impressions we get divided by the overall estimated impressions that are available. Campaign settings, approval status, bidding amount, and quality score are some of the factors behind deciding the impression share for any advertisement.

5. What do Google Ads Sizes refer to?

Google Ad size is also termed as Google banner ad size. These are the different types of banner sizes that are available for the Google network known as AdSense. It is similar to the other PPC (Pay per click) networks and Google allows all the publishers for displaying a varied range of differently sized advertisements on the websites. Since the different websites have their individual designs, they would require different ad formats too and so Google offers a range of sizes for the ads. This makes the process easier for the company websites for fitting the ads into their website and also provides the advertiser’s choices for using various ad sizes.

The various sizes of ads frequently come along with various click-through rates as well as different price ranges. In case any advertiser wants page traffic on his company website but is not willing to pay much, he can opt for smaller sized ads and then the costs can be saved. Whereas, larger sized ads would give you higher CTR but will cost more too.

Top Performing Google Ads Sizes

While one uses display network for advertising a company, the most common types of Google Display ad sizes are given below. These are also the most used for their size and convenient applications. Most of the dimensions used by a huge number of websites are listed below: Popular Google Ad sizes to be preferred:-

1. Medium Rectangle [300×250]

Medium rectangle is the best size and gets the highest ad impressions in terms of display advertisement. Many of the ad experts believe that this size can help the advertisers earn more page traffic as well as add the impression of their marketing campaigns. Medium rectangle sized ads appear on the right-hand side top of the website as people tend to have their eyes mostly on the right top section of any page on the screen. This size tends to get large supplies of ad inventories on the Google display network. If both text ads and image ads get enabled, the ad inventory increases more and more. This size is the best performer when embedded within the content or placed at the end of an article.

2. Large Recatangle [336×280]

Second, the medium rectangle is the large rectangle size banners occupying in terms of overall impression share of the ad. These ads appear more at the bottom sides of the right sidebars. They can perform even better when appearing with the article content or at the bottom. The large rectangle dimensions, like the medium rectangle, have an abundant supply of ad inventories. It is slightly larger in size than the medium rectangle and thus grabs the attention of the users in a much easier way and thereby increases the chances of clicks.

3. Leader-board [728×90]

Leaderboard ads are one of the most popular ad sizes on Google which converts well if located above the main content on the page. It has long and horizontal width that helps in increasing the impact of the ad on the users and makes them click more on it. This is the perfect size used for displaying logos, brand names, and text. Leaderboard ads mainly appear on the top of the pages, usually in the header sections and above the content. These ads attract maximum visitors on the website for they see this ad first popping on the screen while they are loading the website on any browser. This dimension holds the third position in terms of banner sizes.

4. Half page/Skyscraper  [300×600]

The large skyscraper ads are perfect for grabbing the attention of the viewers and are the fastest growing dimensions by impression share. The large dimensions and placing next to articles or content make it hard to get unnoticed by the visitors and thus the chances of user clicks get increased. It is preferred by the brand advertisers for the ad size to give higher payouts to the publishers along with high conversion rates for the advertisers too. It has grabbed the fourth position for display network advertisement.

5. Large Mobile Banner [320×100]

This occupies the fifth position among the top performing Google Display Ad Sizes. Most probably, this ad would be useful for replacing the 320×50 ad size and the 320×250 ad sizes. This ad is placed at the bottom of a page and is best to go ahead with if you target the mobile users.

Some other Banner Ad Sizes

Horizontal Google Banner Ad Sizes

large leaderboard – 970×90

banner – 468×60

Horizontal Google Banner Ad Sizes

wide skyscraper – 160×600

skyscraper – 120×600

Square Google Ad Sizes

square – 250×250

small square – 200×200

Some other AdWords Responsive Ads Image Sizes are:

Mobile Leaderboard – 320×50

Billboard – 970×250

Vertical Banner – 120×240

Half Banner – 234×60

Small Rectangle – 180×150

Portrait – 300×1050

Creating AdWords Display Ads

Online display ads have been growing ever since their inception and have developed to be an integral part of the internet experience for almost everyone. This is why you should know the functions and the process of working on these display ads for the advertisement of your business. Display ads may be a bit tricky for understanding or they might also seem overwhelming at times but it is just the other way round. Anyone can build out a successful display ad for a campaign with the help of proper information. We would suggest that you should manually search for websites using AdSense and check their formats for running. Different industries use certain display ad sizes depending upon their sizes and theme of the company websites. Hence, understanding your industry and which size you should choose is essential for getting the maximum exposure from a campaign.

Why display ads?

Unlike the search ads, display ads feature designed texts, colors or fonts very carefully along with the graphics, animations, and pictures. Display ads may get a lower rate of direct CTR in comparison to the search ads but help to raise the brand awareness and remarketing to recapture the past website visitors which in turn increases the likeliness of the sale. Display ads thus play a big role in pushing the customers and leading them eventually to buy your product or services. So make sure to create your display ads effective to attract the visitors for clicking onto your ads or search for your company on the internet sometimes later.

Need help in setting up an effective display ads campaign? Get your free proposal today!

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Biplab PoddarView all posts

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Biplab Poddar

Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.

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