Marketing Agency Reporting Tools
Marketing Agency Reporting Tools: If you run a marketing agency, data is your best friend and for agencies, their marketing reports are absolutely vital for their clients to measure the use of their marketing dollars. Knowing the best marketing reporting tools and ensuring they display the most valuable metrics and insights is mandatory for all agencies for better clarity and knowing which metrics they need to improve.
While there are many marketing reporting tools in the market, most of them either display inaccurate data, or do not provide the full range of parameters that marketers usually seek.
So how do you judge a marketing reporting tool and whether it can be used by you or not? We break it down for you:
Should be able to automate reports
For agency analytics, market research reports need to have data drawn from multiple data sources like Google Analytics, Meta, Twitter, Snapchat and so on. Digital marketing reports like these cannot be manually generated, so the reporting software should be able to compile such data automatically.
Should be customizable
To get a better idea of the competitive landscape, clients often require customized data – in terms of parameters, aesthetics, and so on. So your market research report must be optimized accordingly.
Should have advanced data visualization tools
Pictures speak a 1000 words and nothing provides competitive landscape analysis better than a marketing report replete with pie charts, data columns and real-time dashboards. It makes it easier to explain to the client and they appreciate the effort your team has put in.
Should be able to send scheduled reports
Be it weekly, biweekly, monthly or quarterly, industry reports should be sent to clients automatically without involving your agency’s work time.
So which marketing tools offer these options to optimize your marketing reports? Keep reading below:
Top 10 Marketing Agency Reporting Tools
Google Data Studio
Visual representation of data is a key aspect of any marketing agency and Google Data Studio, currently addressed as Google Looker Studio, helps execute it to perfection.
In a typical Data Studio report, you can customise/integrate the following :
- Use graphics, tables or bar charts.
- Decide what type of numbers and data you want to share.
- Add text to explain data points or what’s displayed in the marketing report.
- Change fonts and colours.
- Brand the report with your client’s logo.
- Add a video to explain something to your client.
These marketing reports are easy to read, easy to share and even customizable to each of your clients. A free-to-use marketing reporting tool sent straight from the heavens, this one!
DataBox
Data Box is a must-have for any marketing agency as it helps track KPIs(Key Performance Index) for your clients in one place, provides you with automated periodic updates and makes it easier to share information with your team members and clients.
As a marketing reporting software, it definitely is one of the most useful tools you can have in your arsenal. Paid plans for DataBox starts from $72 per month.
ReportGarden
An Indian reporting tool, Report Garden has made a name for itself as it helps generate automated reports that help put all your data in one place.
As online marketing tools vary widely and as a marketing agency you are likely to use different measurement tools and customization for your clients, ReportGarden makes the job simpler for you. Paid plans for ReportGarden start at $89 per month.
Whatagraph
A marketing reporting tool with an easy user interface, live chat support and an intuitive dashboard – these are just some of the offerings from Whatagraph which helps you collate data from 40+ sources.
Cross-channel marketing reporting becomes sensationally easy thanks to this tool, whose pricing starts from 199$ per month.
OctoBoard
A goal-focused, target based marketing reporting tool that helps you audit websites and generate white-labelled marketing tools too – that’s OctoBoard for you. It also automatically collects any and all marketing data saved on cloud and presents it in the form of a detailed report. Paid plans for OctoBoard start at €50 per month.
NinjaCat
A perfect marketing reporting tool to deliver a white-glove client experience, Ninjacat provides market-leading, unified campaign performance reporting at scale across thousands of clients, increasing your ability to deliver at scale.
Metricswatch
Be it Pay Per Click, SEO or SEM, Metricswatch makes it easy for a marketing agency to generate a comprehensive reporting tool by mailing it straight to your client’s inbox – no huss, no fuss! Paid plans for Metricswatch starts at $29 per month.
Dash This
A digital marketing reporting dashboard par none, Dash This is an automated marketing reporting tool created to help marketing agencies save hours of work and create their reports in the blink of an eye. Paid plans for Dash This starts at $33 per month.
Agency Analytics
A tool built for marketing agencies that helps create customizable marketing reporting tools to be sent to clients in the blink of an eye. Paid plans for Agency Analytics starts at $18 per month.
Megalytic
Megalytic is a digital marketing reporting software that helps connect client data for reporting from Google Looker Studio. Paid plans for Megalytic starts at $18 per month.
So which of these marketing reporting tools is your agency using? Or do you use some other tools and software that you swear by? Let us know in the comments!
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Which is #1 Best Marketing Agency Reporting Tool in 2023
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