The Hen Planner is the home of modern, stylish and fun hen parties. They sell fun, cool and classy hen party accessories and decorations for the ladies looking for a celebration with a difference. They include a pretty range of classy rosettes and sashes, gorgeous balloons, cool gold tattoos, fun photobooth props and more covering a range of themes from classic, boho to fiesta. They also have a range of hen party decorations and party ware that will add more colour and fabulousness to your hen do, bridal shower or bachelorette party.
Decrease in CPC
Decrease in CPA
Increase in conversion rate
Decrease in bugdet waste
Increase in sales
Increase in ROAS
In the months prior to Oxedent’s PPC management of their campaigns, Hen Planner was working with a lesser budget for advertising and struggling to hit the effective conversion volumes that would satiate their targets. Since we started, they have seen a 12x increase in their lead volumes during the first three months.
What we did
- Set up of shopping campaign
- Ecommerce tracking
- Dynamic remarketing campaign on GDN
- Merchant feed Optimization
- Product page optimisation
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