How SEGBO increased ROI and scaled their campaigns with Oxedent

Segbo.co.uk is the Leading and Specialist Segway Hoverboard & Hoverkart Retailer, and UK’s Official X Factor Product Partner & Supplier. All of their Segway Hoverboards are robust and reliable with the latest and coolest technology. As UK’s largest and leading online Segway Hoverboard retailer, they ensure that all products are 100% safe compliant and the chargers are certified.

55 %
Decrease in CPC
65 %
Decrease in CPA
154 %
Increase in conversion rate
72 %
Decrease in bugdet waste
154 %
Increase in sales
185 %
Increase in ROAS
Target geography
UK
Industry
Hoverboards/Segways e-scooter | E-commerce

Segbo.co.uk  came to Oxedent after their internal campaign management and they were in search of growth and scaling of their business. Oxedent helped in the strategy planning of building out shopping campaigns, non-branded campaigns to fill in the funnel with dynamic search ads. Since working together, the results we look on are the decrease in CPA by 65% and an increase in conversion rate by 154%

What we did

  • Set up Smart Shopping Campaign
  • Remarketing on Facebook & Google
  • Standard Shopping with Target ROAS
  • YouTube Video Campaigns to increase brand awareness
  • Lookalike Campaign on Facebook

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