Boy London is not a shop in any conventional sense, but a rather continually shape shifting whirlwind of basement parties, living art instillations and design studios. This ‘anything goes’ approach to the space restored the trademark BOY notoriety to the fashion landscape, whilst also introducing the attitude of the label to a whole new generation of fans. Packed with one off original pieces and classic BOY prints (as well as new collaborations with cutting edge designers), the fact the store sells out on a weekly basis tells you everything you need to know; times may have changed, but BOY remains as influential, and in demand, as ever.
Decrease in CPC
Decrease in CPA
Increase in conversion rate
Decrease in bugdet waste
Increase in sales
Increase in ROAS
After Boy London started with Oxedent, they saw launched strategies including location targeting, match type campaigns, etc. These effective initiatives brought about a 70% increase in their sales and 17% decrease in their cost per conversion.
What we did
- Set up of search and Shopping Campaign
- Ecommerce tracking
- Sales tracking
- Merchant feed set up/strong>
- Product page optimisation
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