Transforming FORO's Online Success with Strategic Digital Marketing

FORO, a distinguished fine jewellery brand hailing from Mumbai, India, sought to establish a robust online presence and elevate their brand visibility in the competitive market. Committed to crafting exquisite jewellery made from 14/18-karat gold and ethically sourced diamonds.

16 %
Decrease in CPC
41 %
Decrease in CPA
29 %
Increase in conversion rate
97 %
Decrease in bugdet waste
110 %
Increase in sales
21 %
Increase in ROAS
Target geography
India
Industry
Ecommerce | Jewellery

FORO’s collaboration with Oxedent showcases the transformative power of strategic Google and Facebook Ads campaigns in elevating a brand’s online presence and driving targeted traffic and conversions. By leveraging the strengths of these platforms, FORO experienced increased website traffic, improved conversion rates, and enhanced brand recognition. The successful outcomes demonstrate the expertise and impact of Oxedent in delivering exceptional digital marketing results for their eCommerce clients.

What we did

  • Crafted compelling ad copy for highlighting FORO’s USPs
  • Tailored Facebook Ads campaigns, leveraging precise audience targeting to reach potential customers interested in fine jewellery.
  • Leveraged dynamic ad creative strategies to personalize the ad experience and drive higher engagement and conversion rates
  • Implemented strategies to enhance customer lifetime value (CLV), including personalized retargeting campaigns and post-purchase follow-ups to encourage repeat purchases
  • Conducted ongoing data analysis and campaign optimizations based on performance metrics such as click-through rate (CTR), conversion rate, AOV, and customer acquisition metrics

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