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PPC & Paid Social Executive

CAPACITY
PPC & Paid Social Executive
Location
Dumdum, Kolkata
Start date
Immediate
Employment type
Permanent & Full Time

Job Introduction

PPC management is all Oxedent does. It is one of the leaders among marketing agencies trusted by businesses worldwide. Oxedent excels in PPC, decreasing your CPC while managing your bids driven by strong analytics. We understand the importance of conversions, incoming leads and results hence our focus solely lies on PPC. Everything we do is to engage potential audience at the proper time. The outcomes? More traffic incoming and greater sales, keeping the costs low and ensuring you a greater ROI. Our business goal is to help the clients with the best possible results along with the commitment towards customer satisfaction.

Responsibilities and Duties

  • Assist the PPC Manager to map out creative campaign strategies and daily campaigns optimizations.
  • Supporting the pitch process for new client onboarding
  • Audience research, keyword research, competitor analysis
  • PPC campaign implementation on Google Ads and Microsoft Ads (Formerly Bing Ads)
  • Paid Social Implementation on Facebook, Instagram & LinkedIn
  • Running A/B tests on campaigns
  • Optimising campaigns to boost performance (ROAS)
  • Create compelling ad copy to improve CTR & Quality score.
  • Google Ads Audits on clients campaigns
  • Monthly reporting for clients (with Google Data Studio)
  • Analysing Google Analytics for new opportunities/problems for clients
  • Share knowledge and new developments within the world of Paid Media

Additional Responsibilities

  • Involvement in Team Projects
  • Where relevant, data administration in Google Drive

Key Requirements

  • Google Certified for Advanced Search Campaigns
  • Strong background in developing effective and measurable AdWords and Microsoft Ads campaigns
  • (Search / Display / Video / Remarketing / Shopping / RLSA)
  • Experienced in delivering effective keyword research
  • Strong understanding of bid management platforms
  • Ability to map out campaign structures and forecast data for clients
  • Experienced in delivering effective keyword research
  • Experience in landing page optimisation and recommendations (a/b testing)
  • Excellent knowledge of PPC best practice
  • Strong working knowledge of Excel and Google Sheets

Key Requirements

Full time, Kolkata (Dumdum)
True to start-up life, days are busy and the hours are long (typically 10 am – 6:30 pm)
We ‘work hard, play hard’ and are looking for a PPC & Paid Social Executive with this mentality.

Work Perks

  • Lots of food. We are an office of avid foodies
  • Latest equipment: A brand new laptop
  • Attending exciting events in the Digital Marketing field
  • Great work social life
  • Working with the friendly senior managers and colleagues

Job Apply

We are looking for exciting, dynamic individuals that will ‘hit the ground running’ and become a key asset to our growing team.
As such, to apply for this role please send the following to biplab@oxedent.com

 

A cover letter: include relevant knowledge/experience and reasons why you would be a good fit for the role.
Curriculum Vitae


Job Details

Department
PPC & Paid Social Executive
Qualifications
Graduate
Location
Dumdum, Kolkata
Experience
2 Years
Job Type
Permanent & Full Time
Offered Salary

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