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PPC Executive

CAPACITY
PPC Executive
Location
Salt Lake Sector V, Kolkata
Start date
Immediate
Employment type
Permanent & Full Time

Job Introduction

We are looking for the perfect candidate to manage and develop the company’s pay per click and social media advertising campaigns, ensuring that they meet performance and revenue targets in line with the overall marketing plan and budget, and also manages internet pay-per-click advertising campaigns including the strategy, reporting, implementation and analysis of ad performance.

Responsibilities and Duties

  • Launching and optimizing PPC campaigns
  • Monitoring budgets and overseeing ad campaigns
  • Tracking KPIs and producing useful reports for management
  • Should be well-versed in principles of search engine marketing (SEM), display advertising and paid social. 
  • Must  ensure our online marketing efforts have the highest possible return on investment (ROI.)
  • Experience in data analysis and reporting
  • Create goals, custom reports using Google Analytics.
  • Analytical thinking with strong math skills
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Keyword and audience persona research
  • Adjust bids and budget to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management using Google data studio/databox
  • Write attractive and concise copy for adverts and landing pages
  • Suggest and develop new campaigns across multiple channels
  • Find ways to reduce the risk of click fraud
  • Creating, developing & implementing effective paid search and social strategies
  • Ensuring that campaigns are aligned clients’ marketing objective across multiple channels

Additional Responsibilities

  • Involvement in Team Projects
  • Where relevant, data administration in Google Drive

Key Requirements

  • Strong understanding and hands-on experience on Google Ads, Facebook Ads, LinkedIn Ads, and Google Analytics. 
  • Very good written and verbal communication skills should be able to speak fluent English
  • Highly organized individual with the ability to deal with complex campaign issues and deadlines. 
  • Google Ads certified
  • Working knowledge of Microsoft suite (Excel, PPT) and Google spreadsheets, docs & slides. 
  • A team player
  • Should be able to explain campaign-related issues to the client and team lead 

Key Requirements

Full time, Kolkata (Salt Lake Sector V)
True to start-up life, days are busy and the hours are long (typically 10 am – 6:30 pm)
We ‘work hard, play hard’ and are looking for a PPC Executive with this mentality.

Work Perks

  • Lots of food. We are an office of avid foodies
  • Attending exciting events in the Digital Marketing field
  • Great work social life
  • Working with friendly senior managers and colleagues

Job Apply

We are looking for exciting, dynamic individuals that will ‘hit the ground running’ and become a key asset to our growing team.
As such, to apply for this role please send the following to saheli@oxedent.com and cc biplab@oxedent.com

 

A cover letter: Include relevant knowledge/experience and reasons why you would be a good fit for the role.
Curriculum Vitae


Job Details

Department
PPC Executive
Qualifications
Graduate
Location
Salt Lake Sector V, Kolkata
Experience
1-2 Years
Job Type
Permanent & Full Time
Offered Salary

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