10
February
2022
How to create effective CTAs that convert

How to create effective CTAs for your e-commerce site that converts visitors to customers?(updated with 34 CTAs that work best in 2022)

Updated on November 21st, 2022 at 06:46 am

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Your E-Commerce store deserves to stand out from the crowd. In today’s day and time, starting a store is extremely easy – this means anyone can be your competitor. As such, creating effective CTAs to your e-commerce store is key to drive more sales.

Effective CTAs are mandatory for better sales

Effective CTAs are mandatory for better sales

 

In other words, E-commerce store owners like you need to retain control  over their business and the best way to do it is by implementing  CTA-Call to action. At Oxedent, we have worked closely with 250+ E-commerce firms like yours and have understood the importance of the CTA button.

For instance, if you look below – Our client Gosh Life has so efficiently placed CTA buttons and made the UI (User Interface) extremely attractive:

IMG 20220205 161032

What is CTA?

In the age of digital and online business, one can consider a Call to Action (CTA)  as an invitation card, or a welcome note to people who come across your eCommerce store.

One may wonder if the term call to Action is only for persuading a prospective customer to purchase something from your E-commerce store,but the beauty of the term “action” in Call to action is that it can be anything you want it to be or need it to be. From ‘learn more’ and ‘subscribe’ to make a purchase, ‘share’ and even ‘start free trial’.

Most of your potential clients will come across a call to action to your site as an invitation.

CTAs are like welcome messages to your buyer

CTAs are like welcome messages to your buyer

 

E-commerce CTA Buttons

You for sure have seen these buttons at the side of an offer, like buy now . This is a direct text CTA button asking you to click this button in order to shop for the goods.

The language is simple, instructive and clear. The button looks more enticing once you see an added advantage like a discount up to 50%.

Clear, concise and bold CTAs deliver better results

Clear, concise and bold CTAs deliver better results

 

Clickable Links

Our Client Dusk has efficiently used clickable links:

IMG 20220205 161012

There are several places you as an E-commerce business owner can place the CTA  button or link to motivate your prospective customers.

At Oxedent we also look at the designs and consult our E-commerce clients regarding it as the CTA button is a navigation guide for your customer.

You have 3 options to do so:

At the Top– This CTA is best when you want to highlight offers for your web page. Our client Mahamayi has done so on their landing page:

IMG 20220205 160953

 

Middle– On your landing pages, Pop up ads and Emails.

Emails marketing is extremely crucial,as people who get your email have consented to receive your emails. This means that either has been your customers earlier or are interested in your products. Make the offer display prominent,highlighting the discount or sale.

Highlighting your discount offers and conveying a sense of urgency yields more purchases

Highlighting your discount offers and conveying a sense of urgency yields more purchases

 

Bottom– Commonly seen in Social media ads where the CTA is placed automatically on the bottom, due to the structure. For example, you can see our client Hugo & Sons Facebook Ad.

IMG 20220205 160909

What makes a good call to action so important?

A good E-commerce  Call to Action has to attract the attention of the customers and also motivate them to take the next step. This can not be attained by the generic  E-commerce CTA examples other stores are using. If you want to stand out of the crowd, you need to buck the trend and create your own niche.

The 2 Factors Theory:

The What Factor?

The E-commerce CTA button needs to tell the visitor exactly what is to be done. We want them to click the button for sure, but we also need to tell them what they are clicking into. Like the Buy Now, it is understood that by clicking this button , you will be taken to the purchase checkout page.

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The Why Factor?

The CTA  Button must also be clear so that the visitor knows why he or she would click it. They must be given the right reason.

IMG 20220205 161115

Like in the above picture, one may understand the reason why he or she should click the button. That is “Find out more”.

What makes a bad CTA?

Any CTA button which is too generic or unclear to the visitor is bad. It doesn’t only  make you lose an opportunity with a new prospective client but also gives your e-commerce store a bad look.

For example this one:

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No one can understand exactly what is the action to be done.

How to construct the best CTA Button for your e-commerce site?

Mic I

The MIC Principle is the basis of creating a clear and concise E-Commerce  Call to Action button.MIC is an abbreviation for Motivation, Informing and Concise. The CTA Button must be created around these 3 words if you want your E-commerce CTA Button to be a success.

What needs to be written?

Best CTA for E-commerce should define the action which is to be performed by the visitor. Following the MIC Principle it is clear that the CTA must be constructed in such a way that the audience knows what to do

The E-Commerce Call to Action button must also be goal-oriented for you, thus making it clear that what you as an E-Commerce business want the visitors to do as well.

Offering free product demos on your CTA works well

Offering free product demos on your CTA works well

 

You also need to understand the sense of urgency and scarcity that you can use to your advantage.This is a major motivating factor a customer may relate with as every one acts  when one needs something urgently and tends to purchase when the product or service is scarce in the market.

Using this as an E-commerce CTA button will work wonders for you.

season sale

There is a reason why you may see phrases like Limited offer, Biggest Ever, End of Season sales, Stock Clearing.

You can make a better judgement of a customer’s needs by understanding his demography, his/her concerns and aspirations, etc. This will help optimize your CTA.

Buy now to redeem

You can also use a CTA that brings in reassurance to your prospects, like starting a free trial which gives your user a sense of safety that they will not lose any money or be forced to continue with a plan.

Do words make all the difference?

While writing the best and most effective call to action on an e-commerce site, your text will speak volumes. You must be persuasive yet your brand should not make your customers feel that you are forcing them. Use terms that help your customers and prospects. Words like save, discover, uncover, benefit, unlock, generate are known to be a better option than the traditional CTAs.

IMG 20220205 160846

Finally, the CTA must be short and concise so that it is simple to understand. Many people have the wrong notion that the CTA messages must be complicated since they are motivating or used to generate interest, yet

Use these 4 categories you can gain the attention of your customers:

It is extremely important to divide the categories according to your needs and campaigns. Each message must hold a unique position:

i.CTAs to motivate people to buy 

Buy Now The simple Buy now is direct and wholesome
Complete Purchase This CTA is used in case your customer has left the purchase midway
Grab Now This CTA feeds the sense of urgency of your clients and makes the purchase quicker
Get the look This CTA is best applicable to Fashion stores. It can be used in email marketing as well
Buy now and Save This CTA gives a sense of urgency and hopes that the customer will save now
Try out today This CTA helps your customer take the step today itself
Why wait? The CTA which motivates and drives prospects to take the action right away
Choose the perfect look This CTA motivates people to choose the clothing with the personalised approach
Grab today and boost you This CTA helps convey the sense of urgency and personal needs of your customer
Get today and get instant result This call to action gives people the need to buy now to get results immediately
Buy Now The simple Buy now is direct and wholesome
Complete Purchase This CTA is used in case your customer has left the purchase midway
Grab Now This CTA feeds the sense of urgency of your clients and makes the purchase quicker
Get the look This CTA is best applicable to Fashion stores. It can be used in email marketing as well
Buy now and Save This CTA gives a sense of urgency and hopes that the customer will save now
Try out today This CTA helps your customer take the step today itself
Why wait? The CTA which motivates and drives prospects to take the action right away
Choose the perfect look This CTA motivates people to choose the clothing with the personalised approach
Grab today and boost you This CTA helps convey the sense of urgency and personal needs of your customer
Get today and get instant result This call to action gives people the need to buy now to get results immediately

 

ii.Best CTA to attract people by deals and sales

Save Big This Call to Action gives people the sense of profit and savings causing them to make the purchase
Claim offer This CTA is a personalised way to make people claim the offers and make them feel exclusive
Get My discount This CTA makes people feel more ecstatic as the personalised approach adds to the personal validation
Claim free shipping The cost of shipping is high in the mind of the customer,thus using this CTA
Redeem my voucher Redeeming vouchers and points has a personal satisfaction and this CTA helps to rev up the sales
Grab this deal These CTAs help motivate customers to take the deals put up by you.

 

iii.To get people to subscribe and sign up

Sign Me Up Making the phrase directed as “ME” makes this CTA more personal
Subscribe Now This is a simple CTA asking your viewers to subscribe.
Join the action This CTA is perfect for games or adventure tours .
Join the community Motivates people to join the community and giving a sense of belongingness
Sign up now for offers Gives people a sense of signing up for personal benefits

 

iv.To get more views and subscribers

Find out more Motivates viewers to click so that they can know more
Discover More The word discover adds dynamism and makes a sense of exploration
Get latest updates This CTA makes people feel special as they are getting regular updates
Download my ebook It makes the download of the e-book into a personal transaction

 

There are many more such valuable CTA examples that you can and will be using to grow your E-Commerce business. Once you have got your CTAs in order which will depend on your business, what you are reaching out to people for and other such  criterias,  your  prospects will have an opportunity to know better and interact with a click of a button.

The importance of a  CTA button for an  E-commerce store is vital but this button will be used to its maximum potential through proper marketing and advertising. A complete marketing approach is needed to reach out to the right audience .

Gaining the right attention is the first step, motivating them to take the action is the second. Hence you as an E-commerce business owner need to concentrate on your advertisements as well.

Tell us more about your business and what type of CTA you are using now.

Also, if you are still here and reading this blog, you must be an e-commerce business owner/marketing manager. You might want to take our QUIZ  (Which takes 5 mins to complete) to assess how you are doing with your Google Ads campaigns.

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Biplab PoddarView all posts

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Biplab Poddar

Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.

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