Google Shopping Expert
There has been a huge success regarding Google shopping and it requires Google Merchant Center feed customization in accordance to the maneuvering of the ad visibility levers within Google AdWords. A retailer can maximize the profit as well as enhance the performance of his business- all this is possible if one treats each SKU as a line of business. Bid optimization, Optimum performance, Audience target, Feed management, ISO strategy.
Achieve Growth with Your Account
Bid & Performance Optimization
Bid optimization and performance optimization
- Allocation of budget for the most profitable campaigns as well as SKU segments.
- Marketing strategies for incorporating programmatic bidding, search term harvests as well as budget pacing and negative keyword groups.
- Facilitation of the integration of Google reviews into Google shopping campaigns.
- Scale ad visibility done via geo-targeting, day-parting and device level modifications
- Implementation of the product-level for Google Dynamic remarketing Ads
- Installation of remarketing tags on the client sites for collection of site visitor data
- Creation of audience pool for retargeting via Facebook Dynamic Ads
- Facilitation of control more over the search queries that you may be willing to show up for your products
- Monitoring of the shifts in the market because of the changing trends or seasonality. This also helps you to keep a close pulse on the basis of which search queries can be performed better for the products
- Isolation of your branded and non branded traffic for supporting the upper-funnel ad purchases
- ISO campaigns with use of priority settings as well as negative keywords are for isolation and allocation of the more aggressive bids and creation of budget for certain higher value searches.
Feed ManagementAs Technology Evolves, No Longer are People Being “engaged” at a Signal Location but Constantly being “Engaged” While Moving.
- If needed, submission of the Google Merchant feed on daily basis, even 24 hours basis regularly
- Building of product thesaurus for every SKU for the optimization of color and type of product along with other inferred attributes
- Integration of customer intention based keywords for matching the products with the shoppers’ purchasing signals
- Ability for setting up for the special offers in Google shopping and this might need a customized promotion feed
- Implementation of the custom labels for higher campaigning management, preferably for Google shopping
- Processing your master product feed via our platform of Oxedent and our technology for retail search marketing.
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What our clients say
Excellent communication from start to finish. Worked very quickly and delivered exactly what was required. Would definitely recommend Biplab.
Very fast, great communication and delivered as he said he would. Hoping to work with Biplab again.
Biplab’s Adwords campaign optimisation work has increased our ROI by 200%. Highly recommend his services. Will be using again.
Biplab was great a ever. This is a second project with him and he does not fail to amaze me. Very responsive, professional and knowledgeable.
It has been very refreshing working with Biplab and his team so far, he is extremely quick, efficient, and responsive. I look forward to seeing our campaign go live and how it performs. Very reliable!
Biplab is great at what he does. This is the second project he has worked on for me and I have been very happy with both of them.
Biplab is very responsive and quick. He helped adjust and set up new PPC campaigns. I look forward to see the results.
Great guy. Knows his stuff and delivers above expectation. We spoke to alot of people before embarking on this piece of work but nobody apart from Biplab gave us any confidence. Thankyou!
Great work from Biplab. Shopping campaigns were ready and Biplab guided us to find the correct keywords. Now waiting to see the impact on sale …:)
Superb. Biplab works on his own initiative to a high standard. I am super busy so it works perfectly as I know that my AdWords account is in safe hands and don’t have to think about it. Thank you for your ongoing hard work.
Great work by Biplab, adwords audit is well detailed and action plan well laid out…thanks Biplab!
Immediately I placed my project with Biplab he was working on it and the first stage was completed within a day. Previously I have had to chase and push people just to do what they had promised which is why I no longer wanted to work with a UK supplier. The contrast with Biplab could no be greater and I would not hesitate to recommend him. I’m looking forward to a long and mutually beneficial relationship with him.
Excellent service from Biplab he helped to sort out my Google Adwords account, fast efficient service I would highly recommend http://www.extensionsbydebbi.co.uk/
Great team to work with, you won’t be disappointed. Very knowledgeable. Will be using their service again.
Biplab and his team has completed all the tasks required in very good time. Excellent communication and fantastic results. He is always updating me with conversion stats and very helpful with any questions i have. Would recommend him to anyone.
Biplab & his team Offers a very good service , Fast responses to questions and anything else you need to know. Overall very pleased with everything Biplab has done for our company .
Very impressed with Biplab’s knowledge about Adwords, SEO, etc. Also pleased with speed of delivery. Communication good. Happy to recommend.
excellent communication, very prompt at actioning work. I have engaged further work with Biplab and his team.
Diligent work. Looking forward to working in the future.
Biplab is a pleasure to work with and has increased our traffic greatly. We look forward to working with you in the future.
I was really impressed by his communication and thoroughness! I can’t wait to work with them on multiple projects.