Google Shopping Expert
There has been a huge success regarding Google shopping and it requires Google Merchant Center feed customization in accordance to the maneuvering of the ad visibility levers within Google AdWords. A retailer can maximize the profit as well as enhance the performance of his business- all this is possible if one treats each SKU as a line of business. Bid optimization, Optimum performance, Audience target, Feed management, ISO strategy.
Bid optimization and performance optimization
- Allocation of budget for the most profitable campaigns as well as SKU segments.
- Marketing strategies for incorporating programmatic bidding, search term harvests as well as budget pacing and negative keyword groups.
- Facilitation of the integration of Google reviews into Google shopping campaigns.
- Scale ad visibility done via geo-targeting, day-parting and device level modifications
- Implementation of the product-level for Google Dynamic remarketing Ads
- Installation of remarketing tags on the client sites for collection of site visitor data
- Creation of audience pool for retargeting via Facebook Dynamic Ads
- Facilitation of control more over the search queries that you may be willing to show up for your products
- Monitoring of the shifts in the market because of the changing trends or seasonality. This also helps you to keep a close pulse on the basis of which search queries can be performed better for the products
- Isolation of your branded and non branded traffic for supporting the upper-funnel ad purchases
- ISO campaigns with use of priority settings as well as negative keywords are for isolation and allocation of the more aggressive bids and creation of budget for certain higher value searches.
Feed ManagementAs Technology Evolves, No Longer are People Being “engaged” at a Signal Location but Constantly being “Engaged” While Moving.
- If needed, submission of the Google Merchant feed on daily basis, even 24 hours basis regularly
- Building of product thesaurus for every SKU for the optimization of color and type of product along with other inferred attributes
- Integration of customer intention based keywords for matching the products with the shoppers’ purchasing signals
- Ability for setting up for the special offers in Google shopping and this might need a customized promotion feed
- Implementation of the custom labels for higher campaigning management, preferably for Google shopping
- Processing your master product feed via our platform of Oxedent and our technology for retail search marketing.
What our clients say
Great work, Biplab has made some great changes to my google ad words account and was very thorough, really understanding my target market and geographical locations of London! Very fair on price! Thank you for your help! I look forward to working with you again!
Enjoyed working with Biplab,
Very efficient and responsive. Turn around was very quick. He possesses appropriate expertise to perform his job. He completed campaigns accurately and in a timely and efficient manner. He also monitors his work set to give you peace of mind. Work well done.
Great communication is a plus for me and when I started to work with Biplab is communication and expertise are the best I have ever seen. He’s very knowledgeable pountial and and most of all a friendly person to work with.
I had zero traffic to my store and working with Biplab traffic started to flow to my store. Thank you again Biplab for all your help. I will be recommending you to the people that I know in my circle.
Biplab did a fantastic job setting up our Google Shopping campaign. We highly recommend!
Very responsive and looks like he’s done a really good job. At this stage, I wouldn’t hesitate to recommend.
Excellent work. If you want to work in Google AdWords Oxedent is the agency to choose. Very professional and knowledgeable.
Very helpful, he takes the time to explain why he’s doing what he suggests. He fixed all my Google Analytics issues and then came on a video chat to help me as well. Thanks Oxedent!
Biplab is highly experienced with google ads, we’re very satisfied with the campaign he has setup. Provides quick communication and implemented the revisions we requested accurately. We would certainly recommend him to anyone who is looking for a committed digital marketing specialist.
Biplab and his team did a great job and completed the project very quickly. I have no hesitation in recommending him to others.
I have taken digital marketing course from Oxedent and I think the curriculum is one of the best. It is very supportive and structured and immensely relevant to today’s digital marketing situation. Really grateful to you guys.
The digital marketing course from Oxedent has helped me clear out all my doubts and understand the concept of online marketing in the best form. Thank You Oxedent!
After I completed the course and after receiving my certifications it has been quite easy to reach out to potential jobs. More employers were interested in my profile, all thanks to Oxedent’s digital certification course.
Oxedent has made me more self reliant. The digital marketing course has helped me promote to higher levels of responsibilities in the job role of my company. I would not have been able to jumpstart my career again in digital marketing without the learning from Oxedent.
It was one of the best digital marketing programs I have had experienced. Oxedent’s course has guided me to develop my approach towards planning as well as strategizing marketing executions. The course has opened me to a whole new world of marketing. It has been a great experience for me !
I wanted to change my career directions so I signed up for Digital marketing professional course from Oxedent. They have excellent quality of valuable content. The training has been really helpful with maximum amount of information. I feel thankful and proud to be a part of Oxedent.
Excellent communication from start to finish. Worked very quickly and delivered exactly what was required. Would definitely recommend Biplab.
Very fast, great communication and delivered as he said he would. Hoping to work with Biplab again.
Biplab’s Adwords campaign optimisation work has increased our ROI by 200%. Highly recommend his services. Will be using again.
Biplab was great a ever. This is a second project with him and he does not fail to amaze me. Very responsive, professional and knowledgeable.
It has been very refreshing working with Biplab and his team so far, he is extremely quick, efficient, and responsive. I look forward to seeing our campaign go live and how it performs. Very reliable!
Biplab is great at what he does. This is the second project he has worked on for me and I have been very happy with both of them.