- October 24, 2018
- Posted by: Biplab Poddar
- Category: Google AdWords, PPC
If you are working or have worked with any of the professional marketing consultants, they would have definitely told you that you should use Google AdWords.
Pay per click ads appear on the Google search results pages and these are one of the most effective ways for generation of page traffic, in fact traffic that is convertible to potential customers and your website can easily jump to the top of the search results.
With the hundreds of researches in the marketing industry, many of you know the trends coming and fading away in the world of marketing along with the specific methods for increasing the revenues as well as customer acquisition. But Google AdWords is one such powerful procedure through which your business can run cost effectively and this has been able to change its algorithm in a dramatic way over the past years for being pocket friendly especially for the smaller firms.
Although Google AdWords can be a lot of headache but if done with proper strategies, it can be of immense help to your business. One must keep a continuous watch on the campaign while you are running it in order to make necessary changes in your business strategies.
PPC ads appear in Google search results pages (SERP) and this can be much beneficial in terms of generation of traffic and this traffic is assured to convert into potential customers. This in turn boosts sales and pushes your business to be on the top of the results page.
You should choose the right keywords as well as the budget that can help you to get to the top of the results page. In many cases, audience needs to scroll down before they pass over your ads. Google AdWords makes it easy for you to spend your budget in a rapid way. If you are not comfortable with the works, you can blow through the entire marketing budget.
PPC ads are worth for small businesses:-
It might not be a much even field for the smaller business firms in terms of PPC. Google AdWords campaigns can get your budget blow in a very quick way even before you can see your results.
Be careful with Google AdWords and the first and foremost thing you should do is to find the right keywords which will guarantee your success. The bigger corporate firms will pay big bucks for locking in the same keywords and they are willing to pay higher prices to solidifying the keywords for better rankings.
Google AdWords and online marketing go hand in hand! When a prospect searches for a product, services or promotional services, they search it in Google. When the customer is looking for you, AdWords help you get found out by them. Google AdWords can be greatly successful procedure for driving in traffic to your website, market your product as well as get you increased sales in the ultimate run if you are running a small business.
Why use PPC ads for small businesses?
Google AdWords and Pay per click are worth for small businesses but you need to know to make sense out of them and optimize them in the right way.
- No minimum investment:
One of the most positive aspects of Google AdWords is that there is no such thing as minimum investment and this is a huge win-win situation for small firms who most of the times operate with limited budget. Even if you have a huge marketing budget but you are not willing to spend the whole of it on risk while testing a new marketing channel, Google AdWords can help you out with this. There is no minimum investment amount or a certain monthly ad spend amount. This means that the risks are also lesser in comparison to the other channels of advertising that have larger upfront costs you need to bear while using them.
Some keywords might cost more than the others so you need to be realistic regarding your budget and the marketing of your competition hence Google AdWords is a nice option you can try for your small business.
- Reach out to customers when they find you:
When you are targeting the right keywords with Pay per click, you get exposure to a lot of potential customers exactly at the moment they are looking for your products or services. When a user is taking some time for searching something on Google and they are looking for a particular thing at the exact moment. This time is an excellent opportunity for businesses to get in front of their prospects at the right moment when they are taking decision for purchase.
When digital ads were not so popular, business houses used Yellow Pages for advertising their brands under categories that are closely related to their business to make their ads exposed in front of their prospects those who are in search of specific product or service on Yellow Pages.
Suppose users search for “buy handbags online”. Everyone looking for handbags is googling this term and if you run an ad that serves to your products, you can get the attention of all these searchers.
Google AdWords serves as the present day Yellow Pages in the field of digital marketing, but in comparison, it is way better for you can select any keyword of your choice for advertising to your prospective customers those who search the terms and they will find your product or service right away.
- Pay only for results you care about:
Google AdWords is not only affordable but also you need to pay only when you get the results. PPC advertising enables you to pay each time only when someone clicks on your ad on Google. Your campaign needs to be set up correctly with the incorporation of relevant keywords as well as negative keywords. This way you pay for the clicks that will bring some kind of business from your good prospects. Also, remarketing in Google AdWords helps you in targeting people who have clicked your ads in the past but have not turned into conversions. This can help you for follow ups for them and thus stay on top with highly prospective customers.
Almost 90% owners of the small businesses have the main goal for online advertising is to gain customers into calls, get visits from them or make them purchase your product or service. You can get results you care the most about.
- Google AdWords show up in the perfect places
Timing is the most important aspect but this cannot help in any way if your ads are not visible to the customers in the local area. You can choose your geographical targeting that will ensure that your ads are getting displayed to the prospects in your market. If you are running a local business, you can choose your radius of targeting for your customers can typically visit your business.
For instance, you run a dental clinic and maximum patients live within a 15-mile radius of your clinic, then you can choose to advertise to those people who live within that radius to ensure that your prospects fall in the perfect place to turn into conversions as potential customers.
Google AdWords can provide you options for location targeting. If you are run a local based company such as a local restaurant or a regional bank or an e-commerce website, you can run geo-targeting to get exposure to your customers. Google AdWords can give you easy targets for countries or local areas within your country as well as radius targeting to show your ads to your potential customers that lie within a certain distance for your firm. One can exclude locations according to the proximities.
If you are running a local business you don’t have to care too much about your appearance in the search results outside your locality. Google AdWords helps you to target your searches based on your geographical area and this can help you to get exposed in front of your potential customers located near you.
- Google AdWords engages and targets multiple audience
If you are selling products which can be appealing to various streams of audiences. PPC ads can help you to reach out to multiple audiences through targeting different kinds of keywords. You should create product pages and try to optimize your site page regarding searches. You might have to choose between two different streams of audiences or you can choose a more generalized term for your product.
PPC ads enable you to target each and every audience on an individual basis with industry specific keywords. Some keywords might attract different audiences but PPC lets you target all spheres of audiences.
Another aspect of AdWords marketing is video content which is one of the most effecticuove forms of content marketing. YouTube advertising can be managed through Google AdWords and AdWords provides the firms great opportunities for getting their advertisements on YouTube videos related to their products or services.
- Send audiences to particular landing pages:
When a user clicks on a pay per click ad, they are sent to your website page. One of the fantastic aspects of Google AdWords or PPC ads is that you get the opportunity to choose the page you want to take your audience to. Many of you might send your PPC traffic to your home page; this is more than ok, if not ideal. But the major strength of AdWords is that you can send your traffic to your customized landing page that is optimized for conversion. You can increase chances of conversions of your customers through sending people to your landing pages offering services they are searching for.
- Google AdWords helps you with SEO strategies
SEO (search engine optimization) can be a great investment if your website is ranking on the first page of Google search results for then you do not have to pay for the clicks you get on your website. But SEO can consume months together or even years together for getting your business ranked on the first page of Google search results page and this requires constant effort and patience to be there. But with Google AdWords, your website can get visibility on the first page of Google search results page within a few hours only but you need to pay for each single click.
- Quick tracking of results and immediate results
Pay per click ads helps you to track the CTR (click through rate), ad spends as well as conversion rates on your landing pages. One can conduct A/B tests for various ad copies as well as landing pages for maximizing your Rate of investment (ROI). PPC ads are one of the most attractive tactics for digital marketing is the ability to track built-in ROI (returns on investment). ROI is a major consideration for any marketing budget. PPC ads can give you instant results which are much faster in comparison to the other tactics of marketing.
Google AdWords is one of the most incredible and potential tools of advertising for your business. You must pay close attention to set up, tracking as well as management of your account so that you can obtain excellent Returns on investment for your business alongside boosting of sales.