- October 26, 2018
- Posted by: Biplab Poddar
- Category: Google AdWords, PPC
Small businesses should choose the right keywords but this might be the toughest part for search engine optimization management as well as search engine marketing for Google AdWords. The perfect and relevant keywords will help you to drive in high-intent customers right onto your website or store and your business starts thriving rich in turn. However, the wrong keywords can bring in high risks while you are paying for the clicks that are not much likely to yield conversions. You might also have keywords that might be expensive and far ahead of your daily budget.
Keyword suggestions might be one of the greatest starting places for your Google AdWords campaign so you should also add your account into it. Choose new keywords which can make your business stand out from the generic business types being identified. A number of keywords are identified that might work well for restaurants, or other services you are in. you can customize your keywords after every set of suggestions.
Referrals are great ways for marketing of your cleaning business. But you cannot grow your cleaning business only on referrals alone. You need AdWords for it.
But some of you might make mistakes with Google AdWords. You might have a fantastic and impressive website, extremely professional; showing off all the amazing services. A powerful call-to-action (CTA) is also present ready to sell. But the only major problem is that your customers do not see it. Your situation is more like you have a wonderful billboard placed on a deserted road across the desert with only a single car passing by every day.
Hence you need to get your website visible in front of the audience and this is what will make your phone ring. And Google AdWords will help make this happen in the easiest and quickest way. Pay per click (PPC) if done correctly can make this possible in the fastest way. But if you do it in the wrong way, you will waste a huge amount of money and it might be worse than that if you miss greater opportunities for your business.
You might have spent hours together in figuring out your AdWords dashboard for proper management of your AdWords account or you might have to spend a lot of money on someone who will manage your AdWords account. But now Google has made it easier for you particularly for small businesses through introducing Google AdWords Express. You only need to pay for the cost per click. But even though it has been made easy but there are still some pitfalls that you must need to ignore for a successful AdWords campaign.
One might make some of these mistakes:
- Insufficient spending- this is particularly true if you are a businessman in a big city. For in the bigger city, there is more competition and more the competition, the higher will be the cost per click (CPC). And if you need to be a player, you must spend as much amount as your competition spends. The big cities have lot of people searching so if you are right with your AdWords, you can bring in potential customers to your store.
- Lack of compelling offers- one needs to offer his potential customers a major reason for clicking on the ads. You need to scout all your competitors in your area and watch out their offers. Then you need to test which offers are used by the competitions more consistently and see what will work best. Do not rush with your ad offers and the best part is that you can change your ads and multiple ads can be tested simultaneously in AdWords.
- Lower job prices- this is the vital reason why cleaning businessmen fail to do well with Google AdWords. When you are not making enough profit with each job, then it is quite evident that AdWords will not work for you. The average job prices do not cross over $200 and this is commonest denominator for the failure of AdWords.
These strategies are from the best of the entrepreneurs and successful marketers of cleaning businesses. The marketers have worked with the Fortune 500 companies and are supported by the popular digital marketing agencies. Cleaning business owners understand how to build a truly profitable business.
AdWords are the winners and masters for sale. The users of successful AdWords have made their selling procedures work. But you need to know how to bring in success with AdWords and you need to do the following:
- Spend as much as your competitors do
- Provide reasons to the users to click on your ads
- Make sure to up sell on every single job
All these steps can make you succeed in putting your website in front of your audience and get incoming calls for your brand. This in turn can bring profits from your Google AdWords campaign.
You get leads from Google AdWords that cannot be got from anywhere else. AdWords can be easily tracked and give instant results.
In typical AdWords campaigns, you will have keywords like 500-1000. And you can rank on top with only 1-3 keywords for each of your website pages on Google search page. This means you need a website containing about 150-300 pages comprising of unique content for gaining the traffic through your keywords in AdWords campaign.
But this number of 500-1000 keywords is simply impossible and the only realistic way to gain powerful audience and reach potentiality is through Google AdWords. AdWords is one of the major parts for the online marketing strategy set up. You start getting web contacts from the very first day for once AdWords is launched for your business, you be on the top of Google search results page within a fraction of minutes. SEO, on the other hand, can take months or years together to get high rankings.
Also, tracking is cheaper in terms of AdWords and there is no other way faster or easier in the marketing world than Google AdWords. You can provide two offers and test which one to run and which gets more number of customers. It is highly recommended that you run an experiment for your website and test the two offers against one another to check which one works better and more and brings more number of conversions to your website in the form of visitors. With Google AdWords, this can be done in a much quicker way.
Even if half of your visitors come from the other Traffic sources and not AdWords, the traffic from AdWords is still 12 times greater than that of the other means of advertising. You also have to wait more weeks in other processes other than AdWords.
Google AdWords can tell you which headlines to use along words, phrases, etc so that your customers will respond much quicker and in a more effective way in comparison to experimenting a landing page.
Thus Google AdWords is one of the most powerful tools for marketing particularly for small businesses like cleaning enterprises but you must understand the process of leveraging vast amounts of data in a proper way.