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Facebook Image & Video Ad Sizes [Complete List] 2019 Updated

Updated on November 21st, 2022 at 06:46 am

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Ad specifications and image sizes for Facebook

Be real for a moment and think that if you are spending a penny for advertising, then Facebook should be considered first as almost everyone all over the world is there.

According to recent data it is forecasted that the marketers are willing to spend $21 billion for Facebook ads in the present year which would account to about 19.6% of the total market. While comparing Facebook with other social media networks, US have spent about 83% of their total ad expenditure on Facebook.

We should admit that Facebook ads are pretty big deals and are incredible ways for reaching your target audience.

As we are gradually stepping into 2018, it is becoming more obvious that you have to pay for maximising the impression of the content on Facebook.

One should know the correct size images and videos for different types of Facebook ads and the right amount of text to be played with. With our recommendations, you will be capable of great looking designing ads, irrespective of the fact that where they should appear, either on Facebook through mobile or desktop computers.

Let us first share various objectives for Facebook Ads:

A. Awareness: these are the objectives which generate interest in your products or services and it helps in the following aspects:

  1. Helps to boost your posts
  2. Promotion of your page
  3. Reaching out to people near you
  4. Increasing brand awareness
  5. Expanding your reach

B. Consideration: These are objectives which get individuals and make them start thinking about your business and start searching for additional information about your company and products. This can guide with the following functions-

  1.  Sending people to a particular destination online or offline on Facebook
  2. Getting installs of your applications
  3. Raising attendance for your event
  4.  Obtaining views for the videos
  5.  Collecting leads for your business

C. Conversion: these objectives are for encouraging people those who are interested towards your business and eager to purchase any product or service. It helps in some of these activities-

  1. Increasing conversions on your site
  2. Growing engagement in app
  3. Acquiring people for claiming your offers
  4. Promotion of a catalogue of your products
  5. Getting people who would visit your store

Once you get to select any of the above objectives for your advertisement, you are guided through a process for creating your ads and also you are given a choice to select any ad type for serving your target customers.

There are mainly 5 variants of ads that you can get to choose from:

  1. Single image: it creates up to 6 variations of your ads and uses a single image
  2. Single video: it creates an ad with a single video
  3. Slideshow: it creates a looping video ad consisting up to 10 images
  4. Canvas: it can tell an impressive story with a combination of images as well as videos for a full screen interactive experience.
  5. Carousel: it creates an ad with about 2-10 images or videos.

Design and specs for ad types for creating the perfect Facebook Ad:


We offer you the various sizes and content ideas regarding Facebook Ad specs. We provide you the proper guidelines in terms of the size of the image, the best size if you opting for a thumbnail image and the quantity of text you require for the ad. These specs undergo development all the time. Our recommendations can help you in ensuring the photos or videos that would be used in your ads and would look great on Facebook.

Feed Ads

Each advertiser fights for space on the user’s Facebook feed which is the :primary real estate for the Facebook ads in order to stand out in front of the users. Facebook ads are available for in image as well as video format and the ads can appear in both mobiles and desktop screens. There are several types of Facebook ads and the design specs changes on regular basis.

Image size Guidelines

1. Single Image Ad specs:

Single image ads are very versatile ads and one can use these kinds of ads with several objectives except the video views.

Image specs

  • Dimensions: 1200×628 pixels
  • Aspect ratio: 1:91:1
  • Formats: JPG and PNG
  • Height and width: 600 pixels

Content specs

  • Headline: 25 characters
  • Text: 215 characters
  • Link description: 30 characters

Promotion of pages or app management requires slight difference in ad specs like the following:

Promoting your page:

  • Image dimension: 1200×444 pixels
  • Image ratio: 8:3
  • Increasing app engagement:
  • Ratio: 16:9


Video specs

Video posts on Facebook have increased by a percentage of 94% over the years and the video audience have also risen up by 8 billion in terms of daily viewing. There has been a tremendous growth in video marketing has attracted many of the business houses for laying their focus by video advertising.


  • Dimensions: 600×315
  • Resolution: minimum 720p
  • Video format: MP4 and MOV files
  • Size of video: 4 GB
  • Length of video: 120 minutes
  • Aspect ratio: 16:9
  • Text length for caption: 2200 characters

Content limits:

  • Headline: 25 characters
  • Text: 125 characters
  • Link description: 30 characters

Facebook Carousel Ad Specs:

Carousel Ads are the perfect ways for showcasing a brand with the help of several images and videos. These are especially for the retailers who are willing to display their colours and sizes along with other key details for convincing the users and target them for buying. Carousel ad types allow one to run a maximum of 10images, videos as well as slideshows- all combined in a single ad and linked to various pages on Facebook.

The targeted audience can scroll through all these media right on their devices. These ads can help boost your posts, help promote your page and reach the audience near you as well as increase the attendance at your event and you can achieve views for your video posts.

Image specs:

  • Size: 1080×1080 pixels
  • Ratio: 1:1
  • Maximum image size: 30 MB
  • Image formats: JPG & PNG

Content specs:

  • Headline: 40 characters
  • Text: 90 characters
  • Description: 20 characters

Video Specs:

  • Aspect ratio: 1:1
  • Format: MOV/MP4 files
  • Size: maximum 2.3 GB
  • Resolution: 720p
  • Length: maximum 60 minutes

Slideshow ad specs:

Slideshow ads allow you in creating a looping video advertisement with a maximum of 1

0 images and these are available for various objectives.

Image Specs:

  • Size: 1280×720 pixels
  • Ratio: 16:9
  • Format: MP4/MOV

Content Specs:

  • Headline: 25 characters
  • Text: 90 characters
  • Description: 30 characters



Canvas ad specs:

Canvas ads are the newest types and these are only available on mobile phones and these allow you to create engaging ads on your mobiles and they function for the following objectives:

  • Boosting posts
  • Increasing brand awareness
  • Increasing your reach for audience
  • Get views for videos
  • Increasing conversion rates for your website

When an individual taps on the canvas ad, it opens up and the viewer is taken onto an immersive, full-screen and different experience altogether where you can interact with the branded content and you have the option for exit at any point of time.

Components for canvas ad:

This is composed of a variety of multimedia components which include ad units, photos, and videos, tilting images, text blocks, carousel, buttons and header.

One does not have to use each and every component and you can pick or choose any one component you would like to include in your canvas ads.

Image specs

  • Headline: 45 characters
  • Text: 90 characters
  • Description: 30 characters
  • Size: 1200×628 pixels
  • ratio : 1:9:1
  • format: MP4/MOV
  • aspect Ratio: 16:9
  • width: 1080 pixels
  • height: 1920 pixels
  • file type: PNG/JPG


Now it’s your turn!

Thanks a ton for letting us your precious time and reading through our guidelines. Hope it has been kind of a helping hand to you.

As we have mentioned earlier, Facebook ad specs have been changing very frequently so we have tried our best to keep this one as updated as possible.

Are these working well for you?

Is there anything missing out here, if yes, we would love to hear from you!

Looking forward to hear from you!

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Biplab PoddarView all posts

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Biplab Poddar

Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.

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