Start Getting Better Results from Your Facebook Ad
In today’s situation Facebook is a 360 degree market opportunity to the retail brands. Channels may be applied to each and every stage of e-commerce conversion funnel. Several brands are still in the struggle for understanding the allocation of budget and application of resources along with the implantation of a complete funnel strategy. All these take into advantage the opportunities which are available with the Facebook advertisement. We have programs for Facebook performance marketing that help in the diagnosis and execution of the ad strategies. These would align Facebook with the unique business objectives of your company.
- Brand awareness- for increasing market share through reaching new potential customers
- Acquisition- for creation of the new site visitors along with sign-ups through emails and also developing first time buyers
- Customer activation- turning browsers as well as converting the one-time buyers into repeat purchasers.
- Re-engagement- for driving up the customer loyalty
Process of launching your customized strategies
- Assignment of a dedicated marketing team for Facebook for handling your day to day accounts as well as help in the long term planning of your business.
- Initial undergoing of a creative briefing process for better understanding of the background of your company and your business objectives. Also, it will help to understand the target audience and style guidelines as well your competitive considerations, budget and site traffic for informing initial social strategies.
- Auditing the existing creative strategies and a campaigns for Facebook that help in understanding of the trending performance over the time.
- Delivering a customized performance and social launching deck with allocation of budget and approaching recommendations. It also delivers KPIs (key performance indicators) which are segmented by the business objectives as discussed by the owner of the company.
Growth of audience size and rising profitability
- Complete set up and customization of the Facebook pixel on your e-commerce site.
- Scheduling of the uploads as well as cleaning of the data of your CRM along with first party data into Facebook.
- Use of the Facebook insights, Google Ad Planner along with the other tools for understanding the nature of your present audience as well as unpacking the segment dimensions that can be used for creating the themed clusters of the new potential audience.
- Setting up of the lookalike audience that is based on CRM and pixel data, internet based customers, video viewers as well as the fans for brand awareness.
- Setting up of the website custom audience for retargeting and acquisition of new customer.
- Set up of the existing audiences through use of CRM data for re-engaging with loyalty-based offers as well as encouraging repeat buys.
Execution of daily account management
- Ongoing creation of ads as well as optimization of ads for driving towards the unique goals, promotions and key performance indicators (KPIs)
- Implementing the segmented campaign of architecture, conventions as well as reporting for aligning goals and strategy
- Weekly report of the ad set, campaign as well as business objectives for providing insight into the trending directions of business campaigns
- Consistent set up of the landing pages, CTAs and creative copies for optimization of the targeted KPIs
- Intake of the promotional calendar for the alignment of non-social promotions and targeting social messaging and engaging more and more
- Automated submission of the product feed to Facebook for getting advantage
Provide channel guidance along with some social strategies
Before You Start Selling to Your Audience, You Need to Know Who Your Ideal Customer is, Where They are, And What They will Buy.
- Dynamic allocation of the budget for proactive shift spend to the effective ad campaigns and along with the swift iteration against the various unsuccessful campaigns
- Actively vetting out the latest and effective features and ad formats of Facebook which might apply to your objectives
- Close consultation and coordination with your brand voice and creation for it has a relation to the close placements
- We communicate on your behalf with the help of Facebook support for identification of relevant programs thereby providing support
- We also undergo vetting of the other complementary social platforms such as Pinterest, Instagram, etc.
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What our clients say
Excellent communication from start to finish. Worked very quickly and delivered exactly what was required. Would definitely recommend Biplab.
Very fast, great communication and delivered as he said he would. Hoping to work with Biplab again.
Biplab’s Adwords campaign optimisation work has increased our ROI by 200%. Highly recommend his services. Will be using again.
Biplab was great a ever. This is a second project with him and he does not fail to amaze me. Very responsive, professional and knowledgeable.
It has been very refreshing working with Biplab and his team so far, he is extremely quick, efficient, and responsive. I look forward to seeing our campaign go live and how it performs. Very reliable!
Biplab is great at what he does. This is the second project he has worked on for me and I have been very happy with both of them.
Biplab is very responsive and quick. He helped adjust and set up new PPC campaigns. I look forward to see the results.
Great guy. Knows his stuff and delivers above expectation. We spoke to alot of people before embarking on this piece of work but nobody apart from Biplab gave us any confidence. Thankyou!
Great work from Biplab. Shopping campaigns were ready and Biplab guided us to find the correct keywords. Now waiting to see the impact on sale …:)
Superb. Biplab works on his own initiative to a high standard. I am super busy so it works perfectly as I know that my AdWords account is in safe hands and don’t have to think about it. Thank you for your ongoing hard work.
Great work by Biplab, adwords audit is well detailed and action plan well laid out…thanks Biplab!
Immediately I placed my project with Biplab he was working on it and the first stage was completed within a day. Previously I have had to chase and push people just to do what they had promised which is why I no longer wanted to work with a UK supplier. The contrast with Biplab could no be greater and I would not hesitate to recommend him. I’m looking forward to a long and mutually beneficial relationship with him.
Excellent service from Biplab he helped to sort out my Google Adwords account, fast efficient service I would highly recommend http://www.extensionsbydebbi.co.uk/
Great team to work with, you won’t be disappointed. Very knowledgeable. Will be using their service again.
Biplab and his team has completed all the tasks required in very good time. Excellent communication and fantastic results. He is always updating me with conversion stats and very helpful with any questions i have. Would recommend him to anyone.
Biplab & his team Offers a very good service , Fast responses to questions and anything else you need to know. Overall very pleased with everything Biplab has done for our company .
Very impressed with Biplab’s knowledge about Adwords, SEO, etc. Also pleased with speed of delivery. Communication good. Happy to recommend.
excellent communication, very prompt at actioning work. I have engaged further work with Biplab and his team.
Diligent work. Looking forward to working in the future.
Biplab is a pleasure to work with and has increased our traffic greatly. We look forward to working with you in the future.
I was really impressed by his communication and thoroughness! I can’t wait to work with them on multiple projects.