Start Getting Better Results from Your Facebook Ad
In today’s situation Facebook is a 360 degree market opportunity to the retail brands. Channels may be applied to each and every stage of e-commerce conversion funnel. Several brands are still in the struggle for understanding the allocation of budget and application of resources along with the implantation of a complete funnel strategy. All these take into advantage the opportunities which are available with the Facebook advertisement. We have programs for Facebook performance marketing that help in the diagnosis and execution of the ad strategies. These would align Facebook with the unique business objectives of your company.
- Brand awareness- for increasing market share through reaching new potential customers
- Acquisition- for creation of the new site visitors along with sign-ups through emails and also developing first time buyers
- Customer activation- turning browsers as well as converting the one-time buyers into repeat purchasers.
- Re-engagement- for driving up the customer loyalty
Process of launching your customized strategies
- Assignment of a dedicated marketing team for Facebook for handling your day to day accounts as well as help in the long term planning of your business.
- Initial undergoing of a creative briefing process for better understanding of the background of your company and your business objectives. Also, it will help to understand the target audience and style guidelines as well your competitive considerations, budget and site traffic for informing initial social strategies.
- Auditing the existing creative strategies and a campaigns for Facebook that help in understanding of the trending performance over the time.
- Delivering a customized performance and social launching deck with allocation of budget and approaching recommendations. It also delivers KPIs (key performance indicators) which are segmented by the business objectives as discussed by the owner of the company.
Growth of audience size and rising profitability
- Complete set up and customization of the Facebook pixel on your e-commerce site.
- Scheduling of the uploads as well as cleaning of the data of your CRM along with first party data into Facebook.
- Use of the Facebook insights, Google Ad Planner along with the other tools for understanding the nature of your present audience as well as unpacking the segment dimensions that can be used for creating the themed clusters of the new potential audience.
- Setting up of the lookalike audience that is based on CRM and pixel data, internet based customers, video viewers as well as the fans for brand awareness.
- Setting up of the website custom audience for retargeting and acquisition of new customer.
- Set up of the existing audiences through use of CRM data for re-engaging with loyalty-based offers as well as encouraging repeat buys.
Execution of daily account management
- Ongoing creation of ads as well as optimization of ads for driving towards the unique goals, promotions and key performance indicators (KPIs)
- Implementing the segmented campaign of architecture, conventions as well as reporting for aligning goals and strategy
- Weekly report of the ad set, campaign as well as business objectives for providing insight into the trending directions of business campaigns
- Consistent set up of the landing pages, CTAs and creative copies for optimization of the targeted KPIs
- Intake of the promotional calendar for the alignment of non-social promotions and targeting social messaging and engaging more and more
- Automated submission of the product feed to Facebook for getting advantage
Provide channel guidance along with some social strategies
Before You Start Selling to Your Audience, You Need to Know Who Your Ideal Customer is, Where They are, And What They will Buy.
- Dynamic allocation of the budget for proactive shift spend to the effective ad campaigns and along with the swift iteration against the various unsuccessful campaigns
- Actively vetting out the latest and effective features and ad formats of Facebook which might apply to your objectives
- Close consultation and coordination with your brand voice and creation for it has a relation to the close placements
- We communicate on your behalf with the help of Facebook support for identification of relevant programs thereby providing support
- We also undergo vetting of the other complementary social platforms such as Pinterest, Instagram, etc.
Our Latest Blogs
What our clients say
Great work, Biplab has made some great changes to my google ad words account and was very thorough, really understanding my target market and geographical locations of London! Very fair on price! Thank you for your help! I look forward to working with you again! 🙂
Enjoyed working with Biplab,
Very efficient and responsive. Turn around was very quick. He possesses appropriate expertise to perform his job. He completed campaigns accurately and in a timely and efficient manner. He also monitors his work set to give you peace of mind. Work well done.
Great communication is a plus for me and when I started to work with Biplab is communication and expertise are the best I have ever seen. He’s very knowledgeable pountial and and most of all a friendly person to work with.
I had zero traffic to my store and working with Biplab traffic started to flow to my store. Thank you again Biplab for all your help. I will be recommending you to the people that I know in my circle.
Biplab did a fantastic job setting up our Google Shopping campaign. We highly recommend!
Very responsive and looks like he’s done a really good job. At this stage, I wouldn’t hesitate to recommend.
Excellent work. If you want to work in Google AdWords Oxedent is the agency to choose. Very professional and knowledgeable.
Very helpful, he takes the time to explain why he’s doing what he suggests. He fixed all my Google Analytics issues and then came on a video chat to help me as well. Thanks Oxedent!
Biplab is highly experienced with google ads, we’re very satisfied with the campaign he has setup. Provides quick communication and implemented the revisions we requested accurately. We would certainly recommend him to anyone who is looking for a committed digital marketing specialist.
Biplab and his team did a great job and completed the project very quickly. I have no hesitation in recommending him to others.
I have taken digital marketing course from Oxedent and I think the curriculum is one of the best. It is very supportive and structured and immensely relevant to today’s digital marketing situation. Really grateful to you guys.
The digital marketing course from Oxedent has helped me clear out all my doubts and understand the concept of online marketing in the best form. Thank You Oxedent!
After I completed the course and after receiving my certifications it has been quite easy to reach out to potential jobs. More employers were interested in my profile, all thanks to Oxedent’s digital certification course.
Oxedent has made me more self reliant. The digital marketing course has helped me promote to higher levels of responsibilities in the job role of my company. I would not have been able to jumpstart my career again in digital marketing without the learning from Oxedent.
It was one of the best digital marketing programs I have had experienced. Oxedent’s course has guided me to develop my approach towards planning as well as strategizing marketing executions. The course has opened me to a whole new world of marketing. It has been a great experience for me !
I wanted to change my career directions so I signed up for Digital marketing professional course from Oxedent. They have excellent quality of valuable content. The training has been really helpful with maximum amount of information. I feel thankful and proud to be a part of Oxedent.
Excellent communication from start to finish. Worked very quickly and delivered exactly what was required. Would definitely recommend Biplab.
Very fast, great communication and delivered as he said he would. Hoping to work with Biplab again.
Biplab’s Adwords campaign optimisation work has increased our ROI by 200%. Highly recommend his services. Will be using again.
Biplab was great a ever. This is a second project with him and he does not fail to amaze me. Very responsive, professional and knowledgeable.
It has been very refreshing working with Biplab and his team so far, he is extremely quick, efficient, and responsive. I look forward to seeing our campaign go live and how it performs. Very reliable!
Biplab is great at what he does. This is the second project he has worked on for me and I have been very happy with both of them.