Get enrolled and become a certified digital marketing professional
Personalized program for students, professionals and entrepreneurs
Digital Marketing Certification Course in Kolkata
- Modules : 48
- Hours : 144
- For: Students & Professionals
- Fee: Rs. 20,000
- Self-paced learning
- Weekend Classes
- Unlimited access
- Recognised certification
- Practical sessions
- Get to work on live projects
- 6-hours classes on Saturdays and Sundays (11 am – 5 pm)
- 100% placement assistance
- Classroom training for in-depth learning
- Internship opportunities at the end of course
- lifetime assistance and support
- Complete in 3 or 6 months
Skills You Will Learn
Analytics and data insights
In this introduction to advanced Analytics training, we will teach you how to master upon the crucial elements of the web. Learn to collect and analyse user data before turning them into fundamental actions to make informed business decisions.
Know the process of defining and tracking of clear goals and the segmentation of audience base. Learn analysing data and improve your digital marketing efforts.
Grow your brand awareness which in turn will provide you more number of conversions through creation and distribution of highly valuable content for attracting potential customers.
Know how to get online exposure and get noticed through identification of the proper audience, ad networks as well as strategies for display ads.
Learn to build your online store with proper tools and tactics. You will then be able to sell your products on the online platform quite effectively by optimising user experience on your site.
Learn the art of mastery over the basics of email marketing and tracking of responses for the promotion of your brand. Create landing pages and use A/B tests via email marketing.
Know how to reach out to your potential users through utilising local directories and through the buildup of a local search marketing presence by mobile marketing for nearby locations.
Know the difference between mobile applications and mobile sites and try to develop effective SEO strategies for the ads accordingly.
Learn about various research tools that are available for Google Ads.know the use of choosing keywords and optimisation of campaigns for higher returns.
Know the difference between paid searches and organic searches and the method of developing the effectual SEO plans. Learn how to properly optimise the web pages for making it easy for the users to find your content quite easily.
Find out the right ways to utilise and identify social networking sites by creation of rich content to make your users love you.
Know the effective integration of videos into online strategies and discover new tactics. Learn to create video ads based on a particular budget and keep in mind that your ads should be viewed by the right audiences.
Look for the proper digital channels and you can achieve your business goals by creating effective online experience for the users.
Certificates You Will Get
AdWords Search Certification
AdWords Shopping Certification
Digital Sales Exam
AdWords Video Certification
AdWords Display Certification
AdWords Mobile Certification
Mobile Sites Certification
Bing Ads Professional
Digital Marketing Course Modules
Website architecture and planning
Learn the proper structure of your own website.
Search Engine Optimization (SEO)
Learn to gain higher ranks on search engines like Google, Yahoo, etc.
PPC – Google Ads
Learn the promotion of websites through our PPC advertising techniques.
Web Analytics-Google Analytics
Become an expert at collecting and working as well analysing the multi channel data sources with Google Analytics tools.
We teach you to promote your business online through Google shopping through comprehending online behaviors.
Enroll now for aligning goals as well as tactics for achieving.
Learn to develop and share rich content to catch the eyes of the audience.
Social Media Marketing (SMM)
Learn to use social networking platforms like Twitter, Instagram and LinkedIn as marketing tools.
Learn how to with your audience through email marketing alongside the promotion of your brand.
Market your products and services with online advertising on Facebook and understand customer behavior trends.
Know the digital marketing tactics for aiming to reach target audience through mobile phones.
Reporting and measurement using tools
Learn to utilise Google Tag manager, Google Analytics and Google Data studio along with other marketing tools.
OUR STUDENTS’ REVIEWS
I have taken digital marketing course from Oxedent and I think the curriculum is one of the best. It is very supportive and structured and immensely relevant to today’s digital marketing situation. Really grateful to you guys.
The digital marketing course from Oxedent has helped me clear out all my doubts and understand the concept of online marketing in the best form. Thank You Oxedent!
After I completed the course and after receiving my certifications it has been quite easy to reach out to potential jobs. More employers were interested in my profile, all thanks to Oxedent’s digital certification course.
Oxedent has made me more self reliant. The digital marketing course has helped me promote to higher levels of responsibilities in the job role of my company. I would not have been able to jumpstart my career again in digital marketing without the learning from Oxedent.
It was one of the best digital marketing programs I have had experienced. Oxedent’s course has guided me to develop my approach towards planning as well as strategizing marketing executions. The course has opened me to a whole new world of marketing. It has been a great experience for me !
I wanted to change my career directions so I signed up for Digital marketing professional course from Oxedent. They have excellent quality of valuable content. The training has been really helpful with maximum amount of information. I feel thankful and proud to be a part of Oxedent.
What is Digital marketing?
Digital marketing is the umbrella including interactive marketing of brands. Digital marketing involves marketing of products and services through electronic devices. Digital marketing refers to the advertisement delivered through the various digital channels including search engines, social media, email, websites and mobile applications. Digital marketing covers a wide range of marketing actions.
How important digital marketing Is ?
Digital marketing is definitely going to surpass all other maneuvers of traditional marketing. Everyone is aware of the fact that the world is rapidly progressing from the traditional way to the digital ways of functioning. People nowadays prefer consumption of digital content hence digital marketing strategies should be incorporated in your business module for making an attempt to be actively participating in pervasive and developing lucrative online marketing place.
What are the popular marketing channels?
- Email Marketing
- Pay-Per-Click Advertising (PPC)
- Search Engine Optimization (SEO)
- Display Advertising
- Social Media Marketing (SMM)
- Content Marketing
Why do you need a digital marketing course?
Digital marketing courses provide you with different significant tools for targeting the digital marketplace. This can offer boost to the business for nowadays customers tend to prefer consume online communications in comparison to traditional sales pitching methods. Digital marketing course will surely offer you a booster-shot for your career as well as your business. You will get to understand how social media works and how to build online reputation with management techniques. Customer feedbacks on social network platforms can give you long term healthy relationships with your clients.
What is involved in digital marketing?
Digital marketing involves the promotion of products and services via several forms of electronic media. Digital marketing is very much different from traditional marketing that involves multiple channels as well as methods enabling a company analyze marketing campaigns.
Is digital marketing the future?
Yes, definitely. In today’s market situation digital marketing is done on all digital channels. The importance and effectiveness of digital marketing is far ahead than the traditional ways. We simply can’t deny the fact that digital marketing is one of the brightest futures of marketing in India. Endless opportunities are there and the scope of online marketing is limitless.
How can you grow as a digital marketing specialist?
Online marketing methods are quick, practical and efficient when compared to the traditional trends of marketing. Oxedent’s digital marketing training program in Kolkata is proven as a brilliant step ahead for the digital marketers while expanding the range of their marketing expertise.
The course offers advanced concepts of digital marketing across several domains and provides a hands-on learning experience. You will gain sufficient skills for thriving in today’s ever-changing market situation.
What jobs are there in digital marketing?
- Email marketing Manager
- Digital Agency Account Manager
- Digital Marketing Manager and Web Manager
- Ecommerce Manager
- PPC Search Manager
- SEO Manager
What are the scopes of digital marketing?
There is an ocean of opportunities and scope for digital marketers in India in the present situation. An individual can get hired as a digital marketing analyst after the completion of digital marketing course in Kolkata with a salary of around 25K per month to 7 Lacs per annum. Experienced marketing professionals can easily get a command over their remunerations of about close to 10-40 Lacs per annum.
Is marketing a good career for the future?
The demand for digital marketing has been rising over the years and marketing profession is also growing quite remarkably. The digital marketing career field takes in various niche employments which include social media marketing (SMM) and search engine optimization (SEO).
Which is the best digital marketing course?
- Udemy Digital Marketing Masterclass
- Skillshare Digital Marketing Training
- Hubspot Content Marketing Certification
- Digital Vidya Marketing Classes
- Oxedent digital marketing training program
What benefits will you get after taking our digital marketing course?
- Digital marketing is the most demandable skill for marketing professionals in today’s market situation that will help you get higher salaries. You will get much impactful roles in the professional world due to the soaring budget contribution for digital marketing.
- Entrepreneurs get the most attracted by digital marketing as a medium for reaching out to the right customers and prospects.
- Relevant skills will be helpful to the students to kick start their career in marketing.
- Digital marketing certification course will help the professionals to widen their skills and win a mastery over online marketing.
- Confident management of complex digital marketing problems.
Are Google AdWords exam fees included in the course fees?
Yes, the Google AdWords exam fees are included in our digital marketing specialist training course. You will also get course completion certificates after the end of the course.
Digital Marketing Training Course in Kolkata
The digital marketing certified courses are designed to help you master over the essential aspects of digital marketing. The course enables you to learn as well as adopt all marketing practices connected with the digital sphere. This empowers the marketers as well as businesses for building marketing campaigns which is helpful for widening your business reach and target more number of audiences. This results in for the better generation of leads as well as more number of conversions. Digital marketing courses are designed to help you attain mastery over the important disciplines of digital marketing which includes Search engine optimization (SEO), pay per click (PPC), conversion optimization, content marketing, web analytics and mobile marketing. Digital marketing has emerged as one of the fastest growing industries and disciplines in the world. This value of certification is enough to increase your value in the marketplace as well as prepare you well to achieve a career in the field of digital marketing.
Digital Marketing Courses Offered in Kolkata
Search Engine Optimization (SEO) – Learn how to get a website listed among top search engine results.
Search Engine Marketing (SEM) – Learn how to effectively run ads on Search Engines.
Social Media Marketing (SMM) – Learn how to build a brand, generate leads & aggregate audience on Social Media. Facebook Marketing.
E-mail Marketing – Learn how to effectively build your users lists, deliver e-mails & generate relevant clicks.
Inbound Marketing – Learn how to attract & convert customers by earning their trust through various techniques such as content marketing.
Web Analytics – Learn how to make business decisions from the metrics available in Digital Media.
Mobile App Marketing – Learn about App Store Optimizations and other inorganic ways of promoting the mobile app.
Benefits of Digital Marketing Courses in Kolkata
According to a recent study, individuals are spending most of their time on the internet, and the growing use of internet and social media platforms bring several changes to the business sector. Recently, the demand for Digital Marketing courses across the nation has amplified & the capital of West Bengal is demanding it profoundly.
Kolkata always a step ahead of implementing new things in business & education both. Indus are searching for skilled professionals to knob their digital platforms. And to pose the demand for digital marketers, there will be plenty of opportunities for job-seekers to get into the field. You have to keep yourself updated with these changing and new digital concepts which absolutely help you to become a successful digital marketing expert to grab better career opportunities
Job Prospects of Learning Digital Marketing Course
Digital Marketing has reached the point where it’s giving pose immense result for businesses. With growing opportunity, digital marketing brings a huge scope for the aspirants in a reducing job scenario. There are 20 lacs digital jobs predicted by 2020 and not enough qualified professionals to fill up them. This gives an exclusive competitive benefit to those who are studying digital marketing.
They’re choosing an excellent career path where requirement exceeds supply. And which is a good move! Digital Marketing not only offers the additional edge to engineers, analyst, and management graduates. But it also helps nontechnical professionals to get an entry in the technology industry.
Graduates will be uniquely prepared to fill a wide array of digital marketing roles. These include: Social media analyst, Social media manager, Social media community manager, Social media coordinator, Social media marketer, Social media strategist, SEO manager, SEO analyst, SEO partnership specialist, SEO strategist, Digital marketing manager, Internet marketing manager, Website optimization manager, SEM analyst, SEM manager, SEM marketing coordinator, Search analyst, Paid search marketing manager, Digital marketing manager, Head of growth and acquisition, and Email marketing manager.
Become a Digital Marketer in Kolkata
Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Ads campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.
If your goal is to embark on a successful career as a digital marketer, and you want to master the right skills by running actual advertising campaigns on major digital platforms, analyzing and optimizing the results, and producing actionable insights based on your analyses, then this is the right program for you, because it offers valuable real-world experience.
Why Should You Enroll for Digital Marketing Classroom Training Course in Kolkata?
Digital marketers are in high demand, and in this unique introductory program, you’ll learn exactly the skills you need to succeed in the field. We’ve collaborated with industry leaders like Google, Facebook, Hotspot, Hootsuite, Moz, and Mail Chimp to help ensure that you emerge from the program with a valuable holistic understanding of how digital marketing works, and why it’s so important. Multi-platform fluency and real-world experience are the building blocks for a successful career as a digital marketer, and this program is the ideal way to get started.
Salary of Digital Marketing Freshers in Kolkata
Average Salary of a digital marketing fresher in Kolkata is Rs. 15,000 to 20,000 depending on their skills and knowledge. A typical digital marketing executive’s day to day activity includes Setting up and management of pay per click (PPC) campaigns on Google & FB Ads, Email marketing campaign setup, website content optimization, SEO, etc.