21January2021By Urmila Gupta29 Mistakes to Avoid on Google AdWords for Maximising ConversionsWe’ve been evaluating and optimizing Google AdWords campaigns for 4 plus years now. We found that 66% of the AdWords ... Read More
20January2021By Urmila GuptaSKAG & STAG Are Now Outdated, Say Hello to SIAGThere has been a constant change in Google Ads which means that the PPC marketers also need to change their ... Read More
24June2019By Urmila Gupta18 Sure-Fire Tips to Reduce Cost Per Conversion in Google AdsThe three most important metrics for pay per click (PPC) are conversions, conversion rates, and last but not the least ... Read More
30August2018By Urmila Gupta8 Tricks to Double Your AdWord PPC Conversion RateConversion is the general term for any visitor while completing a website goal. Goals may be of various shapes and ... Read More