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case-study Lead Generation Zari

Zari

Oxedent serves fresh leads to award winning Indian restaurant Zari with social marketing ingredients

Zari showcases the authentic flavours of India in a fine-dining setting, Zari’s wide selection of dishes has earned it a reputation as one of the leading Indian restaurants in Crawley and across West Sussex. Their stunning dishes also reflect the many different regions of India. All are created by talented and highly-experienced chefs, who combine contemporary cooking a preparation technique with classic recipes to create Indian dishes. They care proud to have diners travelling from nearby Gatwick, as far away as Brighton and across the south-east to delight in their cuisine.

25 %
Decrease in CPC
55 %
Decrease in CPA
125 %
Increase in conversion rate
54 %
Decrease in bugdet waste
145 %
Increase in the number of leads
Target geography
UK (Crawley)
Industry
Indian Dining Restaurant | Lead Generation

Oxedent helped Zari kickstart its PPC journey with Google ads and Facebook marketing and reeled them in a CPA 5x lower than their existing one. Along the time, the restaurant company gained valuable insights about Facebook and Google strategies and lead the route in the right way.

What we did

  • Set up of search campaign and management
  • Geographical targeting
  • Single keyword ad groups
  • Conversion Tracking
  • Landing page optimization

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