Nlytn Learning Systems Pvt Ltd was formulated to emphasize on the human mind’s power of visualization, and then utilize this to greatly ease a student’s preparations for the various entrance exams. Their core team constitutes of a group of young and passionate Engineers (all IITians), who want to bring forth a new regime in education. A group of talented, enthusiastic and hardworking animators form the key building blocks of their development team.
Decrease in CPC
Decrease in CPA
Increase in conversion rate
Decrease in bugdet waste
Increase in the number of leads
While originally signing with Oxedent, Nlytn was in search for a drive for a higher lead volume while stressing upon the importance of keeping a lower CPL (cost per lead). Since the beginning of working on their campaigns, Oxedent has been able to bring twice the flow of leads while reducing their CPL by 34%.
What we did
- Set up of search campaign and management
- Geographical targeting
- Single keyword ad groups
- Conversion Tracking
- Landing page optimisation
- Installation and modification of application
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