Lila & Tiny

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This UK based kids store Lila and Tiny is walking fast with a 167% rise in conversion rate.

Based on Scandinavian designs Lila and Tiny bring minimalist, contemporary decor and homeware products for you and your homes. Their mission is to curate wonderful Islamic products for children. Here every product has been certified by mini testers Kalila (Lila) and Juwayriya (Tiny).

32 %
Decrease in CPC
36 %
Decrease in CPA
167 %
Increase in conversion rate
97 %
Decrease in bugdet waste
162 %
Increase in sales
159 %
Increase in ROAS
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Target geography
United Kingdom (UK)
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Industry
Kids store

Since the starting, Lila & Tiny’s expectations have been exceeded by our team. We pushed initiatives for both Google Ads that increased their Sales by 162% while reducing their CPA by 36%.

What we did

  •  Brand lift experiment was done using Thruplay videos to capture most of the market share.
  •  Implementing Dynamic Remarketing Ads that eventually improved CTR and sales by 30%.
  • A/B testing done to understand the correct ad communication and voice of the customer,
  • Increased cart size per customer to drive better ROAS.
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lila tiny

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