INFINIA is an athleisure wear brand founded in 2020, where they use world’s finest cotton to make their garments which can be worn in gym, outside or indoor. They have a wide range of products like T-shirts, Polo T-shirts, Shorts, Joggers, Supima By Infinia which are loved by people because they are comfortable to wear at any time. Their vision is to constantly Innovate, Inspire and Impact you to get the best version of you, out of you.
Decrease in CPC
Decrease in CPA
Increase in conversion rate
Decrease in bugdet waste
Increase in sales
Increase in ROAS
Within 7 months of onboarding INFINIA as a client, we have been able to increase the Sales by 87% while reducing the CPA by 84%.
What we did
- Specific campaign targeting Tier 1 and Tier 2 metro cities.
- Improve product listing title names and images.
- Increased cart value for the existing customers of the Brand.
- Testing various SKU’s and leveraging them through Facebook ads.
- Scaling up Dynamic remarketing campaign through discount sequencing and catalogue optimization.
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