Icarus Media is a leading international “lead gen” company. Their solutions and websites are built on 100% proprietary technology and they manage in house every part of the customer acquisition. They have transformed raw ideas in stable and scalable businesses. Whether it is subscriptions, straight sales – they have the right concept.
Decrease in CPC
Decrease in CPA
Increase in conversion rate
Decrease in bugdet waste
Increase in the number of leads
Before approaching Oxedent, Icarus Media was running their limited in-house PPC strategies and were unsuccessful in driving high lead volumes for not driving sufficient direct sign ups. But within three months of working together, conversion volume has increased by 8x with the increase in lead volumes as well as rise in conversion rate by 6.5x.
What we did
- Set up of search campaign and management
- Geographical targeting
- Single keyword ad groups
- Conversion Tracking
- Landing page optimization
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