Hugo & Sons

Hugo Sons 1
How Hugo & Sons launched PPC campaigns that doubled their conversions impressively with Oxedent

Hugo and Sons is one of the UK’s fastest growing bed companies with our own in-house manufacturing warehouse. We offer competitive prices on all our contemporary beds as we believe everyone has the right to a sleep like a King & Queen. Hugo & Sons is an online-only luxury bed company, and so we are able to invest into manufacturing quality beds to ensure our customers do not pay over the odds for a good night’s sleep.

17 %
Decrease in CPC
28 %
Decrease in CPA
25 %
Increase in conversion rate
50 %
Decrease in bugdet waste
22 %
Increase in sales
82 %
Increase in ROAS
career icon03
Target geography
UK
career icon01
Industry
Home Bedding & Furniture| E-commerce

Prior to partnering with Oxedent, Hugo & Sons was struggling to balance the actual sales and their ROI numbers generated from their paid advertising campaigns. They wanted to grow their sales and revenue from various PPC channels but not at the cost of ROI and Oxedent fixed this through ad strategies on Google, Facebook and Bing and increasing their ROAS while lowering their ad spends.

What we did

  • Shopping ads
  • SKAG
  • Broad match + RLSA
  • Social media ads
  • Dynamic remarketing
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Hugo Sons Handcrafted Sleigh and Ottoman Storage Beds

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