Esther’s fairytale house’s main goal is to make all children’s dreams come true by turning any kid’s room into a fairytale. They create a magical ambiance where children can be surrounded by joy and happiness. A dream land where they can create their own fairytales and give wings to their creativity and imagination. They are here to turn all their dreams into reality!. Hence the name Esther’s fairytale house’s name suffice.
Decrease in CPC
Decrease in CPA
Increase in conversion rate
Decrease in bugdet waste
Increase in sales
Increase in ROAS
Within 4 months of onboarding Esther’s Fairytale House as a client, we have been able to increase the Conv. Rate by 80% while reducing the CPA by 50%.
What we did
- Segregated by product performance across different shopping campaigns
- Tried both manual and automated bidding strategies to maximize returns
- Tested different SKUs to ensure maximum focus on products with highest ASPs
- Increased ROAS through performance boosting optimizations
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