Dely Bazar is one of the online retail shops of Kolkata that aims to provide the best quality products of daily needs of every family such as grocery, vegetables, fruits, fish, meat etc. They accept orders online and over phone too. Their specialty is they deliver the ordered product within a few hours. Providing essential items to door steps is what they believe.
Decrease in CPC
Decrease in CPA
Increase in conversion rate
Decrease in bugdet waste
Increase in sales
Increase in ROAS
Since the starting, Dely Baza’s expectations have been exceeded by our team. We pushed initiatives for both Google Ads that increased their ROAS by 120% while reducing their budget wastage by 92%.
What we did
- Increased the number of App Installs by 20% in the first month by using both Google and FB ads.
- Worked on product selection, discounting and basket size to increase the in app purchase.
- Leveraging website sales through Amazon ads achieving 20% ACOS in the first 3 months.
- A/B testing of various types of campaigns in Tier 1 and Tier 2 metro cities.
- Scaling repeat buyers by using offers like Buy Now Pay Later.
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