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case-study Lead Generation Compare Funeral Options

Compare Funeral Options

How Compare Funeral Options improved their conversion rate by 123% in just a three-month period

Compare Funeral Options offers a bouquet of specialised funeral planning services including funeral planning for your beloved ones offering services including dead body carrier vehicles costs, hearse van, freezer boxes, etc. they also provide market prices of the leading businesses for funeral services, daily cost information. They even provide free will for all customers.

11 %
Decrease in CPC
33 %
Decrease in CPA
110 %
Increase in conversion rate
65 %
Decrease in bugdet waste
120 %
Increase in the number of leads
Target geography
UK
Industry
Prepaid funeral comparison | Lead generation

With the implementation of Google ad campaigns, conversion focused landing pages and keyword specific call tracking, we helped Compare Funeral Options to increase their conversion rates by 110% within only three months. We also incorporated Facebook remarketing campaigns and keyword tracking to make their ad spends more efficient and bring them solid ROI.

What we did

  • Set up of search campaign and management
  • Geographical targeting
  • Single keyword ad groups
  • Conversion Tracking
  • Landing page optimisation

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