Bossu

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Luxury phone case seller Bossu gets a radical spike in their ROAS by 200% with a booting increase of conversion volume

BOSSU, a UK-registered company, seeks to enhance the look and feel of your premium smartphones by designing cases that integrate seamlessly with the phone itself, whilst adding unique style and flair. Their range of products includes a stylish selection of designer phone cases for Apple, Samsung, Google Pixel, OnePlus and Huawei Smartphones, along with highly effective screen protectors for these leading brands.

17 %
Decrease in CPC
41 %
Decrease in CPA
50 %
Increase in conversion rate
65 %
Decrease in bugdet waste
120 %
Increase in sales
200 %
Increase in ROAS
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Target geography
UK
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Industry
Mobile Accessories | E-commerce

Before Oxedent came to the rescue, Bossu was dealing with the burdens of negative ROAS. But within a few weeks of working with Oxedent, there was a massive turnaround of their account performance and it started to trend towards positive ROAS. They experienced a 5x improvement in their ROAS with an increase in their conversion volume by 120%.

What we did

  • Set up Of Shopping Campaign
  • ecommerce tracking
  • sales tracking
  • Merchant feed set up
  • Product page optimisation
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Screenshot 2019 09 25 at 11.37.44 PM

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