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case-study Lead Generation Appalachian Community Federal Credit Union

Appalachian Community Federal Credit Union

Appalachian Community Federal Credit Union sees new audience traction with speed improvements from Oxedent

Appalachian Community Federal Credit Union is a federally-insured financial institution to serve the employees of the Mead Paper Mill (currently Domtar) of Kingsport, Tennessee. Their charter was expanded to include anyone who belonged to the non-profit Human Economic Appalachian Development Corporation. Appalachian Community Federal Credit Union’s Board of Directors is composed of volunteer credit union members, elected by the membership, whose main responsibilities and decisions benefit all who belong to the credit union.

13 %
Decrease in CPC
26 %
Decrease in CPA
127 %
Increase in conversion rate
42 %
Decrease in bugdet waste
113 %
Increase in the number of leads
Target geography
USA
Industry
Federal Credit Union | Lead Generation

In search of attracting borrowers and lenders, Appalachian Community Federal Credit Union and Oxedent joined forces to run tests across the board through audiences, ads and landing pages for finding winning combinations. This helped Appalachian to speed up the time from impression to conversion qualified visitors on their site.

What we did

  • Set up of search campaign and management
  • Geographical targeting
  • Single keyword ad groups
  • Conversion Tracking
  • Landing page optimisation

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