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case-study Lead Generation Anthyesti

Anthyesti

Kolkata based Anthyesti has seen a 225% growth in their ROAS and leads in just a quarter year

Anthyesti funeral services provide end to end solutions and organise professional funerals and post death rites with utmost care and respect across all communities. They assist you with hearse vans, priests, crematorium services to make the last journey of your loved ones memorable.

21 %
Decrease in CPC
37 %
Decrease in CPA
127 %
Increase in conversion rate
53 %
Decrease in bugdet waste
83 %
Increase in the number of leads
Target geography
India
Industry
Funeral services

Prior to signing with Oxedent, Anthyesti had yet to launch any search ad campaigns. We were
happy to work for them and receive a 50% increase in the conversion volume with a 21% decrease in CPC that made Anthyesti quite a well-heeled business.

What we did

  • Set up of search campaign
  • Geographical targeting
  • Single keyword ad groups
  • Conversion Tracking
  • Set up of calls only ads

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Very good people to work with, we have seen about a 150% increase in calls and leads in just 3 months.

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