Are you looking for a new way to run ads and reach net new prospects for your eCommerce business? Facebook’s Advantage+ Shopping campaign might be just what you need! Here are the key takeaways:
Advantage+ Shopping is Facebook’s first major product rollout since iOS 14, and it’s a completely new campaign type and algorithm that combines all of Facebook’s e-commerce best practices and everything we already know works post iOS 14 in one new clean campaign structure.
This campaign type allows you to consolidate your prospecting, retargeting, and retention efforts into one single ad set, giving you more control over your budget split between new versus existing customers.
With broad targeting, automatic placements, and the highest volume bidding strategy, Advantage+ Shopping leads to cheaper costs, more stability, and better results at scale. It eliminates audience overlap and limited audience sizes, giving your ad sets the most amount of signal possible to optimize against and improving your results faster.
You can upload up to 150 ads at once within the same ad set while utilizing both catalog objective dynamic product ads (DPAs) and regular static images and videos all within the exact same ad set. This helps streamline ad delivery and create a more personalized user journey to avoid creative fatigue at scale.
According to Facebook, Advantage+ Shopping campaigns drove 17% lower CPAs and 32% higher ROAS when compared to business as usual. On average, advertisers are seeing 26% lower CPAs and 58% higher ROAS with Advantage+ Shopping.
If you’re ready to try Advantage+ Shopping for your eCommerce business, here’s how you can set it up:
- Click create, then scroll down and click sales or conversions and hit continue.
- Click Advantage+ Shopping campaign and hit continue.
- Choose your country-level targeting.
- Set your audience type breakdown by selecting existing customer percentage split, if you have these audiences saved.
- Import your ad variations.
- Check your performance breakdown by delivery and scroll down to audience type.
- Use around 10 active ads per Advantage+ Shopping campaign/ad set and avoid having the same creative.
Try out Advantage+ Shopping for your next eCommerce campaign and see the results for yourself!