Dusk Candles Gets Premium Results with Oxedent: skyrocketed conversion& revenues

Dusk.com.au selects only the finest materials to ensure that every candle is of an unmatched quality. Our scents are not created to be overpowering, so you can enjoy a delicate layer of something truly alluring. Many of our scents are sourced from the world’s oldest perfume houses in France, renowned for their superiority since the 17th century.

63 %
Decrease in CPC
20 %
Decrease in CPA
79 %
Increase in conversion rate
41 %
Decrease in bugdet waste
97 %
Increase in sales
109 %
Increase in ROAS
Target geography
Australia
Industry
Premium Candle Retailer | E-commerce

Before Oxedent, Dusk initially struggled to gain traction in their location with PPC. Oxedent helped them with geo targeting and SKAG structures and created and optimized their ad campaigns for their target audience. They saw a 15x increase in their ROI while dropping their CPA by 20%.

What we did

  • Local inventory ads for store pickup
  • Shopping ads
  • SKAG strategy
  • Dynamic remarketing
  • Brand positioning

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