Google Ads Shopify | Shopify Google Ads

Google Ads Shopify | Shopify Google Ads: Mastering Google Ads for Shopify and running Google Ads for your Shopify store. It might come to your surprise, but just having a Shopify store will not guarantee success for you.

In today’s day and age, there are many online stores available. This is only growing every day as making an online store is becoming easier by the second.

You can get a store in a few clicks and will cost far less than any physical store, and while this for sure has made the hustle easier, standing out of the crowd has become difficult. We all have witnessed that harsh truth about online stores and have found out the hard way that is just having an online store like a Shopify store will not guarantee sales, profit or even digital footfall, for that matter.

The only way to gain attention is to buy efficient advertisements and create a loyal customer base, which will generate corporate goodwill for you in the short and long run. The secret is using the right tools and following the correct procedure to garner attention to rave up your sales.

Why Shopify?

We see new businesses join Shopify across segments, brands, and products every day. This is because it is easy to do so; a large community of users are willing to help you when you need support or help and many resources like themes, plug-ins, etc. Another bonus is that Shopify is easy to integrate with other apps and tools.

But as earlier we have discussed, the problem of being noticed is still a concern to many Shopify store owners.

This is where Google Ads comes to your rescue. When Google Ads are effectively and efficiently managed, you will see wonders happen.

How to set up google ads conversion tracking shopify

Google Ads is a powerful tool that can help drive traffic to your Shopify store. In order to get the most out of Google Ads, it’s important to set up conversion tracking. This will allow you to see how much traffic your ads are driving to your store, and how many of those visitors are completing a purchase. Google Ads conversion tracking can be set up in just a few simple steps

1. Log in to your Google Ads account and select the “Tools” menu
2. Under “Measurement,” click on “Conversions.”
3. Click on the “+ New Conversion” button
4. Select “Shopify” as the conversion source and enter your Shopify store URL
5. Give your conversion a name and click on “Create and continue.”
6. Choose the category that best describes your conversion goal, such as “Purchase” or “Signup.”
7. Select whether you want to track all conversions or only specific ones, such as purchases over a certain amount
8. Choose how you want to count your conversions, such as every time someone completes a purchase or only once per person
9. Set a value for each conversion, such as the average order value for purchases
10. Click on “Create Conversion.”

Now that you’ve set up Google Ads conversion tracking, you’ll be able to see how effective your ads are in driving traffic and sales to your Shopify store.

Time for Action

As Oxedent has worked with more than 250 E-Commerce stores from which we have helped them generate more than £50 Million in sales, we understand the importance of a structured approach. It would be best to have a detailed step-by-step plan to get attention, sales, and business for your Shopify store. Being a Google partner firm, it’s our everyday job to consult, create and execute effective plans for your store.

If you do not plan, you will soon realize the difficulties and face innumerable roadblocks in your journey. A lousy structure will lead to confusion and ambiguous results, which won’t clarify what is working and what is not working. Using Google ads to increase your traffic will lead to conversions, sales and revenue; the parameters must be structured and grouped accordingly.

Google Shopping ads

If you are new to Google Ads, we suggest and offer Shopping Ads for your Shopify store.

Smart shopping campaigns leverage Google’s search & display network to reach out to users with buying intent.

This is easy to set up and extremely quick and user friendly. You can do this on your Shopify website itself. Once your store is on the Shopify Google channel, you can easily synchronize all your products. This, in turn, will make your products automatically available on the Google Merchant centre, which will help you create an accessible Google Smart  Shopping Campaign. 

At Oxedent, we take care of setting up your Google Merchant Centre. We have done this for all our customers like UK-based Muscle Squad and Collective Home Store.

Another tip is optimizing your product feed. This can be done by using accurate product descriptions for your Shopify products. Ensure your descriptions are keyword rich and precise; no mis-spellings or excess and unnecessary keywords are needed. It would be best if you also synchronized your discounts.

Once this is set up, Google will automatically use machine learning to optimize your shopping campaign.

Some of our clients like Dusk Candles, Bebemoda, Mahamayi have used Shopping ads. We also concentrate on the RSLA and brand positioning and SKAG strategy that helps boost the effectiveness of your ads. And the numbers show how well they have benefited.

After synchronizing your products, Google ads will also add them into a single ad group. This will help you in keeping track of your Google ad performance.

We suggest you regularly review your product list and only advertise products that will give you the maximum ROI. Products outside this must be placed in a separate ad group with low priority. 

Use Google Analytics to your advantage

Using Google analytics is something we advise our clients, and we also recommend you to use. Google Analytics has a  feature known as “Enhanced e-Commerce tracking”, which helps you automatically create audience segments based on your customer’s journey and interaction on your store.

Google Analytics helps you know the cart and checkout abandoners and puts them into particular segments with this feature. Post this, the audience in this segment will be shown compelling ads of the products and offers by Google Ads.

Our clients like The Hen planner Rev Comps have used this. Our Uk based client Sageboard has also done this, and the result was a 188% increase in  Sales.

Effectively implement Audience targeting

Google ads platform hosts a testing feature that can take care of all your marketing needs.

This will help you respond to situations, take matters into your hands, and gain better control. One of which is Audience targeting, as Google takes a keen focus on your users and audience. This focus has grown exponentially in the past few years. Understanding one’s customers is a primary focus for most businesses, and Google has been working closely towards this.

Google allows you to test out how different segments of your audience base will respond to your ads. Furthermore, it also establishes audience targeting properties automatically. Google also lets you test various aspects of the target audience.

An example of this is using Affinity audience, which can help you look at your customers and audience based on interest or identify warm leads and ready to buy prospects.

We have helped several clients like Hugo & Sons and Kami Speed, and the results have shown wonders. Our client Portrait Store, in particular, benefited from this as we had consulted them about this in the pre-sales strategy talk itself. Even Boy London has greatly benefited from this.

We also use Display Ads and Youtube ads for this audience group. We have also come up with strategies like coupon discounts etc., to entice the visitors, which helps them reconsider buying the product.

Dynamic Ads to see the change

Dynamic Ads has seen an enormous shift in the opinion of advertisers and business owners. According to many sources, this was not the best form of advertising till a few years back. 

But from our experience with 250+ clients and after helping them cross 50 Million Pounds and counting, we can assure you that Dynamic Ads have come a long way since Google’s machine learning language has made advancements beyond anyone’s imagination, and this has made the performance of these ads. We also optimise the meta titles of your product page that making the dynamic search easier.

One must also consider that it is nearly impossible to predict and use all the terms, phrases, keywords and products that the end customer is searching for. This is one of the significant reasons why DSAs are quickly becoming popular and a go-to Ad type for Search experts.

DSA is extremely helpful for Shopify merchants who deal with extensive inventories as it helps drive a cost-efficient increase in sales.

Audience Manager for Cross-selling

As a store owner, you must not be content with just selling your product once to your customers. Your goal must be to increase your customers’ lifetime value (CLV), making them return to your store. ” customer retention is better than customer acquisition” for online and offline businesses.

The harsh truth is that re-targeting may not always work as it targets people who just visited your store, so you must pay attention to existing customers; this will make your customers. This is super easy to do in your Shopify store as there is a customer section present in the interface, and you can access it.

After downloading the list, you must visit Google Ads and go to the Audience manager section under the Shared library available in the Tools section. Once you do this and your customer list is ready, you can surpass the google matches. This will also help you create a lookalike audience for your ads.

Never let budget be a factor

Most business owners worry about the Budget they spend. Rather than worrying about the Budget for your Google ads, it would be best if you focused on profitability and your targeted ROI.

In the past, we have seen a few clients worry about the Budget as they have allocated a fixed amount for it. This, in turn, limits their chance to grow.

It would be best to correlate your ad spending with the business you bring in. As a store owner, you must understand that Google Ads are not expenses but rather an investment.

Use Multi-Level channels to your advantage

Google Ads are tremendous but exploring other social media sites and using their advertising platforms is advantageous. There is no doubt you must have a well-rounded approach to your PPC campaigns, and the advantage of this is you can track the audience’s response to your ads on those platforms. You will also get data regarding the audience choices, targeted markets and audience groups, demography and several other parameters. You can and must use these details to target your Google Ads to the specific audience and audience groups. Something we have done for our clients Ivy Ekong and Sawdust Wood Fuel.

Identify your Resource

A Shopify owner must identify their strength. We at Oxedent help you with that. We help you understand your best selling products, mid selling and poor performing products using Google Ads and Analytics. We also divide them into segments and perform separate ads for them so that you can make maximum profits and ROI.

We also help you optimise your ROI by keyword target search for your best selling products and services that help gain people’s attention looking for similar products and services.

Having said this, do you have any tricks up your sleeve to help better your Shopify sales by using Google Ads?

Let us know in the comments below.

Also, if you are still here and reading this blog, you must be an e-commerce business owner/marketing manager. You might see what we offer you (which takes 5 mins to complete) to assess how you are doing with your Google Ads campaigns.

Google Ads Shopify | Shopify Google Ads

As an ecommerce business, you know the importance of driving traffic to your site. And what better way to reach potential customers than through online advertising? Google Ads is a powerful tool that can help you reach your target audience and grow your business. But what is Shopify Google Ads, and how can it benefit your business?

Shopify Google Ads is a platform that allows you to create and manage your Google Ads campaigns directly from your Shopify account. With Shopify Google Ads, you can take advantage of Shopify’s ecommerce data to create and optimize your campaigns for maximum ROI. And because it’s integrated with Shopify, managing your campaigns is easy and convenient.

Benefits of using Shopify Google Ads include access to powerful ecommerce data, the ability to create and manage campaigns directly from your Shopify account, and integration with Shopify for easy campaign management. If you’re looking for a way to reach more potential customers and grow your business, Shopify Google Ads is a great option.